1. Privacy at a glance
General information
The following notes give a simple overview of what happens to your personal information when you visit our website. Personal data is any data that personally identifies you. Detailed information on data protection can be found in our Legal Notice.
Data collection on our website
Who is responsible for the data collection on this website?
The data processing on this website is carried out by the website operator. For contact details please go to “About us” (Legal Notice) on this website.
How do we collect your data?
Your data for example, is collected by the details that you provide us with, e.g. by contact form entry.
Other data is collected automatically when visiting the website through our IT systems. These are above all technical data (for example Internet browser, operating system or time of the page call). The collection of this information takes place automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure a flawless provision of the website. Other data can be used to analyze your user behaviour.
What rights do you have regarding your data?
At any time you have the right to obtain free information about the origin, recipient and purpose of your stored personal data. You also have a right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the Legal Notice, as well as for further questions about data protection. Furthermore, you have a right of appeal to the competent supervisory authority.
In addition, you have the right to request the restriction of the processing of your personal data in certain circumstances. Details can be found in the privacy policy under “Right to restriction of processing”.
Analysis tools and third-party tools
When visiting our website, your surfing behaviour can be statistically evaluated. This happens above all with cookies and with so-called analysis programmes. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following Legal Notice.
You can object to this analysis. We will inform you about the possibilities of objection in this privacy policy.
2. General information and mandatory information
Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
If you use this website, various personal data will be collected. Personal information is information that personally identifies you. This Data Protection Statement explains what information we collect and what we use it for. It also explains how and for what purpose it happens.
Please note that data transmission over the Internet (for example, when communicating by email) may have security vulnerabilities. A complete protection of the data from access by third parties is not possible.
Note to the responsible data processing company
The responsible data processing company on this website is:
Association suisse des patrons boulangers-confiseurs
Seilerstrasse 9
3001 Berne
TELEPHONE: +41 31 388 14 14
EMAIL: info@swissbaker.ch
WEBSITE: www.swissbaker.ch
Responsible entity is the natural or legal person who, alone or in concert with others, decides on the purposes and means of processing personal data (such as names, email addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. An informal message by email to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object to data collection in special cases and direct mail (Article 21 GDPR)
If the data processing is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR, you have the right at any time to object to the processing of your personal data for reasons that arise from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this Data Protection Statement. If you object, we will cease processing your personal data unless we can provide evidence of compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or processing for the purpose of enforcing, pursuing or defending legal claims (objection according to Art. 21 para. 1 GDPR).
If your personal data is processed to operate direct mail, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail. If you object, your personal data will then no longer be used for the purpose of direct advertising (objection pursuant to Art. 21 (2) GDPR).
Right of appeal to the competent supervisory authority
In the case of violations of the GDPR, the persons concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right to complain is without prejudice to any other administrative or judicial remedies.
Right to data portability
You have the right to obtain data that we process on the basis of your consent or in fulfilment of a contract, for yourself or for a third party in a standard, machine-readable format. If you require the direct transfer of the data to another person in charge, this will only be done to the extent technically feasible.
SSL or TLS encryption
This site uses an SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as a site operator. An encrypted connection is indicated by the browser’s address bar changing from “http: //” to “https: //” and the lock icon in your browser bar.
If SSL or TLS encryption is enabled, the data you submit to us cannot be read by third parties.
Information, blocking, deletion and correction
Within the scope of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, their origin and recipient and the purpose of the data processing and, if necessary, a right to correct, block or delete this data. For further information on personal data, please contact us at any time at the address given in the Legal Notice.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time at the address given in the Legal Notice. The right to restriction of processing exists in the following cases:
- If you deny the accuracy of your personal information stored with us, we usually need time to verify this. For the duration of the verification you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data is unlawful, you may request the restriction of data processing instead of deletion.
- If we no longer need your personal information but you need it for the purpose of exercising, defending or enforcing legal claims, you have the right to demand that the processing of your personal data be restricted instead of being deleted.
- If you have filed an objection pursuant to Art. 21 (1) GDPR, a balance must be made between your interests and ours. As long as it is not clear whose interests prevail, you have the right to demand the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data may only be used with your consent or for the purposes of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for important public interest of the European Union or a member state.
3. Data collection on our website
Cookies
The internet pages partly use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our offer services more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and stored by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser with your next visit.
You can set your browser so that you are informed about the setting of cookies and, only in individual cases allow cookies, the acceptance of cookies for certain cases or generally exclude and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
Cookies required to carry out the electronic communication process or to provide certain functionalities requested by you (e.g. shopping cart functionality) are saved on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically correct and optimized provision of their services. Insofar as other cookies (such as cookies for analyzing your surfing behaviour) are stored, they will be treated separately in this privacy policy.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Time of the server request
- IP address
A merge of data with other data sources is not performed.
The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and the optimization of their website – for this purpose, the server log files must be recorded.
Contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your consent.
The processing of the data entered into the contact form is therefore exclusively based on your consent (Article 6 (1) (a) GDPR). You can revoke this consent at any time. An informal message by email to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
The information you provide in the contact form will remain with us until you ask us to delete it, revoke your consent to storage, or delete the purpose for data storage (for example, after your request has been processed). Mandatory statutory provisions – especially retention periods – remain unaffected.
Processing data (customer and contract data)
We collect, process and use personal data only insofar as they are necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures. We collect, process and use personal data on the use of our website (usage data) only to the extent necessary to enable the user or to bill the user for the used services.
The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.
4. Analysis tools and advertising
Google Analytics
This website uses functions of the web analytics service Google Analytics. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behaviour in order to optimize both its website and its advertising.
Browser Plugin
You can prevent the storage of cookies by a corresponding setting of your browser software; however, we point out that in this case you may not be able to use all the functions of this website in full. You may also prevent the data collection by Google generated by the cookie about your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Opposition to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website. Google Analytics deaktivieren
For more information on how to handle user data on Google Analytics, see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order processing
We have entered into a contract processing agreement with Google and are fully implementing the stringent data protection authorities’ requirements when using Google Analytics.
Demographic features in Google Analytics
This website uses the demographics feature of Google Analytics. As a result, reports can be produced that contain statements on the age, gender and interests of the site visitors. These data are from interest-based advertising from Google and from third-party visitor data. This data cannot be assigned to a specific person. You can disable this feature at any time through the ad settings in your Google Account, or generally prohibit the collection of your data by Google Analytics as described in the section “Opposition to data collection”.
Google AdWords and Google Conversion-Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use the so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used for the personal identification of the user. If the user visits certain pages of this website and the cookie has not expired yet, Google and we may recognize that the user has clicked on the ad and has been redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive any information that personally identifies users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics.
The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behaviour in order to optimize both its website and its advertising.
For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, the acceptance of cookies for certain cases or generally exclude and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.