{"id":9473,"date":"2020-08-19T15:44:00","date_gmt":"2020-08-19T13:44:00","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=9473"},"modified":"2022-05-12T10:50:55","modified_gmt":"2022-05-12T08:50:55","slug":"top-ou-flop-le-premier-instant-est-decisif","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/top-ou-flop-le-premier-instant-est-decisif\/","title":{"rendered":"Top ou flop, le premier instant est d\u00e9cisif"},"content":{"rendered":"\n<p><strong>Chaque \u00eatre humain communique, qu\u2019il le veuille ou non. Cela ne se limite pas \u00e0 la voix ou au langage\u2009; le comportement, la posture et la fa\u00e7on de s\u2019habiller sont aussi tr\u00e8s \u00e9loquents. Cette communication non verbale est essentielle pour r\u00e9ussir dans la vente.<\/strong><\/p>\n\n\n\n<p>L\u2019impression g\u00e9n\u00e9rale d\u2019une personne se cr\u00e9e \u00e0 55\u202f% par le langage corporel, \u00e0 37\u202f% par la voix et seulement \u00e0 7\u202f% par la parole. Cela signifie que m\u00eame sans dire un mot, l\u2019\u00eatre humain communique par le biais de son corps. En effet, les pens\u00e9es et le langage corporel ne font qu\u2019un et s\u2019influencent mutuellement. Notre comportement refl\u00e8te nos sentiments tout comme nos exp\u00e9riences marquent notre posture, notre mimique et nos gestes.<\/p>\n\n\n\n<p>\u00ab\u2009L\u2019impression initiale repose sur une simple question\u2009: est-ce que je ressens un courant sympathique ou non\u2009?\u2009\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-signaux-conscients\">Les signaux conscients<\/h2>\n\n\n\n<p>Notre corps adopte certaines expressions de mani\u00e8re r\u00e9fl\u00e9chie, tels qu\u2019un visage impassible (\u00abpokerface\u2009\u00bb en anglais), une poign\u00e9e de main assur\u00e9e en guise de salutation, une tenue droite ou un hochement de t\u00eate approbateur ou n\u00e9gatif. Chacun peut en tirer des conclusions \u00e0 partir de ses propres exp\u00e9riences et de son langage corporel\u2009; un m\u00e9canisme qui peut contribuer au succ\u00e8s professionnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-quatre-premieres-secondes-sont-decisives\">Les quatre premi\u00e8res secondes sont d\u00e9cisives<\/h2>\n\n\n\n<p>Top ou flop\u2009? Les premiers instants pass\u00e9s au magasin sont d\u00e9terminants. La perception d\u2019une cliente ou d\u2019un client d\u00e9pend des quatre premi\u00e8res secondes. Cette impression initiale repose sur une simple question\u2009: est-ce que je ressens un courant sympathique ou non\u2009? Le subconscient d\u00e9cide de mani\u00e8re instinctive. La communication non verbale joue alors un r\u00f4le essentiel, notamment sur le plan visuel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-rafale-d-emotions\">Une rafale d\u2019\u00e9motions<\/h2>\n\n\n\n<p>La personnalit\u00e9 des collaborateurs est fortement sollicit\u00e9e dans la vente. Au contact avec la client\u00e8le, les gestionnaires du commerce de d\u00e9tail doivent ma\u00eetriser des entretiens d\u00e9licats, intercepter les humeurs des clients, engager la conversation\u2009: une v\u00e9ritable rafale d\u2019\u00e9motions o\u00f9 ils doivent s\u2019adapter rapidement au flux incessant de nouvelles personnes \u00e0 conseiller.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-regles-principales\">R\u00e8gles principales<\/h2>\n\n\n\n<p>Dans les situations d\u00e9crites ci-dessus, une bonne premi\u00e8re impression est un atout. Pour y parvenir, il faut respecter ces r\u00e8gles fondamentales\u2009:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Regarder le client dans les yeux en le saluant. Sourire.<\/li><li>Faire preuve d\u2019enthousiasme au travail. Une attitude positive se r\u00e9percute positivement sur la personne en face de nous\u2009: la client\u00e8le se sent bien accueillie.<\/li><li>Ne pas utiliser de lotions apr\u00e8s-rasage ou de parfums trop p\u00e9n\u00e9trants. A \u00e9viter \u00e9galement\u2009: les odeurs corporelles.<\/li><li>V\u00e9rifier r\u00e9guli\u00e8rement son visage et ses v\u00eatements\u2009: tenue de travail sans taches, maquillage discret, coiffure nette<\/li><\/ul>\n\n\n\n<p>\u00ab Si la premi\u00e8re impression est d\u00e9cisive lors d\u2019un entretien de vente, la derni\u00e8re reste grav\u00e9e dans les m\u00e9moires ! \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-derniere-impression-persiste\">La derni\u00e8re impression persiste<\/h2>\n\n\n\n<p>La derni\u00e8re impression est tout aussi importante que la premi\u00e8re\u2009: prenez cong\u00e9 avec le sourire (\u00abau revoir\u2009\u00bb et non \u00ab\u2009\u00e0 plus\u2009\u00bb) et maintenez le contact visuel. En effet\u2009: si la premi\u00e8re impression est d\u00e9cisive lors d\u2019un entretien de vente, la derni\u00e8re reste grav\u00e9e dans les m\u00e9moires\u2009!<br>\u00ab\u2009Ne te contente pas d\u2019\u00e9couter ce que disent les autres, mais comment ils le disent. Si tu as le sens de l\u2019observation, tu d\u00e9couvriras plus par le regard que par les oreilles. Les gens peuvent dire ce qu\u2019ils veulent, mais ils ne sont pas forc\u00e9ment ma\u00eetres de leur expression\u2009\u00bb, disait Lord Philip Dormer Stanhope Chesterfield, homme politique et \u00e9crivain<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chaque \u00eatre humain communique, qu\u2019il le veuille ou non. Cela ne se limite pas \u00e0 la voix ou au langage\u2009; le comportement, la posture et la fa\u00e7on de s\u2019habiller sont aussi tr\u00e8s \u00e9loquents. Cette communication non verbale est essentielle pour r\u00e9ussir dans la vente. L\u2019impression g\u00e9n\u00e9rale d\u2019une personne se cr\u00e9e \u00e0 55\u202f% par le langage corporel, \u00e0 37\u202f% par la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5728,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,50],"tags":[],"class_list":["post-9473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils","category-vente-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top ou flop, le premier instant est d\u00e9cisif | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/top-ou-flop-le-premier-instant-est-decisif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top ou flop, le premier instant est d\u00e9cisif\" \/>\n<meta property=\"og:description\" content=\"Chaque \u00eatre humain communique, qu\u2019il le veuille ou non. 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