{"id":9056,"date":"2020-12-09T16:55:00","date_gmt":"2020-12-09T15:55:00","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=9056"},"modified":"2022-05-11T14:41:01","modified_gmt":"2022-05-11T12:41:01","slug":"repos-de-la-pate-creer-des-experiences-positives","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/repos-de-la-pate-creer-des-experiences-positives\/","title":{"rendered":"Repos de la p\u00e2te \u2013 cr\u00e9er des exp\u00e9riences positives"},"content":{"rendered":"\n

J\u00f6rg Neumann est formateur en communication, auteur et entrepreneur. Il trouve que d\u2018autres secteurs et entreprises peuvent beaucoup apprendre des boulangers.<\/strong><\/p>\n\n\n\n

A Lucerne, je vais souvent dans une boulangerie bien pr\u00e9cise pour y acheter l\u2019un de nos pains d\u2019\u00e9peautre pr\u00e9f\u00e9r\u00e9s. R\u00e9cemment, j\u2019ai \u00e9t\u00e9 surpris d\u2019y d\u00e9couvrir la mention \u00ab\u2009Repos de la p\u00e2te\u2009: 48 h\u2009\u00bb \u00e0 c\u00f4t\u00e9 de l\u2019\u00e9tiquette de prix du pain. Et en regardant autour de moi, j\u2019ai pu constater que tous les pains \u00e9taient d\u00e9sormais \u00e9tiquet\u00e9s ainsi. J\u2019ai donc demand\u00e9 ce que cela signifiait exactement, et appris que le repos de la p\u00e2te \u00e9tait essentiel pour l\u2019ar\u00f4me, le go\u00fbt et la digestibilit\u00e9 des pains.
En tant que client en qu\u00eate de qualit\u00e9, je me suis imm\u00e9diatement senti confort\u00e9 dans mon choix. En savoir un peu plus sur la qualit\u00e9 pour laquelle on paie volontiers un peu plus est en effet appr\u00e9ciable.<\/p>\n\n\n\n

Comme on le voit, l\u2019information de la client\u00e8le peut s\u2019av\u00e9rer positive \u00e0 bien des \u00e9gards. Les clients dont les attentes sont d\u00e9pass\u00e9es de mani\u00e8re cibl\u00e9e, aiment le faire savoir, et partagent volontiers cette exp\u00e9rience positive. Et les d\u00e9taillants ont tout int\u00e9r\u00eat \u00e0 miser sur les innovations et la diff\u00e9renciation positive.<\/p>\n\n\n\n

J\u2019esp\u00e8re que cet exemple en inspirera beaucoup d\u2019autres\u2009! Imaginez que l\u2019on vous fasse d\u00e9couvrir au comptoir d\u2019une fromagerie comment le fromage est stock\u00e9 et affin\u00e9. Ou que l\u2019on vous notifie dans une librairie qui de l\u2019\u00e9quipe de cette derni\u00e8re a lu quels livres. Imaginez encore que les clients puissent lire dans une offre pour des installations techniques comment les monteurs et les techniciens de service ont \u00e9t\u00e9 form\u00e9s. La satisfaction de la client\u00e8le s\u2019en trouverait vraiment augment\u00e9e.<\/p>\n\n\n\n

Et le plus beau dans tout cela est que l\u2019exemple du repos de la p\u00e2te montre que d\u2018autres secteurs et entreprises peuvent beaucoup apprendre des boulangers.<\/p>\n\n\n\n

J\u00f6rg Neumann est formateur\u00a0 en communication, auteur et entrepreneur.\u00a0Neumann Zanetti & Partner<\/a>\u00a0(Meggen, 18 collaborateurs) est le centre de comp\u00e9tences pour la qualit\u00e9 du service et le d\u00e9veloppement du leadership.<\/p>\n\n\n\n

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J\u00f6rg Neumann est formateur en communication, auteur et entrepreneur. Il trouve que d\u2018autres secteurs et entreprises peuvent beaucoup apprendre des boulangers. A Lucerne, je vais souvent dans une boulangerie bien pr\u00e9cise pour y acheter l\u2019un de nos pains d\u2019\u00e9peautre pr\u00e9f\u00e9r\u00e9s. R\u00e9cemment, j\u2019ai \u00e9t\u00e9 surpris d\u2019y d\u00e9couvrir la mention \u00ab\u2009Repos de la p\u00e2te\u2009: 48 h\u2009\u00bb \u00e0 c\u00f4t\u00e9 de l\u2019\u00e9tiquette de prix […]<\/p>\n","protected":false},"author":1,"featured_media":5533,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-swissbaker-blog-fr"],"acf":[],"yoast_head":"\nRepos de la p\u00e2te \u2013 cr\u00e9er des exp\u00e9riences positives | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/repos-de-la-pate-creer-des-experiences-positives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repos de la p\u00e2te \u2013 cr\u00e9er des exp\u00e9riences positives\" \/>\n<meta property=\"og:description\" content=\"J\u00f6rg Neumann est formateur en communication, auteur et entrepreneur. 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