{"id":8867,"date":"2017-11-22T09:23:00","date_gmt":"2017-11-22T08:23:00","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=8867"},"modified":"2022-05-11T12:05:14","modified_gmt":"2022-05-11T10:05:14","slug":"exploitez-vos-atouts","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/exploitez-vos-atouts\/","title":{"rendered":"Exploitez vos atouts\u2009!"},"content":{"rendered":"\n<p><strong>Notre secteur est confront\u00e9 \u00e0 de nombreux d\u00e9fis du fait de l\u2019\u00e9volution de la soci\u00e9t\u00e9 et de l\u2019\u00e9conomie. Les chiffres du profil sectoriel qui vient de para\u00eetre le prouvent clairement.<\/strong><\/p>\n\n\n\n<p>Rien ne sert n\u00e9anmoins de se lamenter \u00e0 l\u2019unisson, le secteur et les entreprises n\u2019ayant rien \u00e0 y gagner. Les conditions-cadres sont donn\u00e9es sur le march\u00e9 tr\u00e8s concurrentiel. Nous ne pouvons pas revenir en arri\u00e8re dans le temps. Les mutations globales, \u00e9conomiques, num\u00e9riques et sociales sont importantes, les changements sont toujours plus rapides, et la Suisse n\u2019y coupe pas.<\/p>\n\n\n\n<p>C\u2019est pr\u00e9cis\u00e9ment dans ces moments-l\u00e0 qu\u2019il faut se recentrer sur ses propres forces et consid\u00e9rer les probl\u00e9matiques \u00e0 venir comme autant d\u2019opportunit\u00e9s. Car nous avons des atouts \u2013 et nous devons les jouer.<\/p>\n\n\n\n<p>Les grands distributeurs et les discounters occupent une position dominante, avec des budgets cons\u00e9quents qu\u2019on ne peut que leur envier. Notre secteur dispose n\u00e9anmoins d\u2019un avantage non n\u00e9gligeable, \u00e0 savoir le contact direct avec la client\u00e8le. Et il doit en tirer le meilleur parti possible.<\/p>\n\n\n\n<p>\u2013 La qualit\u00e9 et la production artisanale, dont le long temps de repos de la p\u00e2te, ne sont pas visibles d\u2019embl\u00e9e pour les clients. Il faut les en informer, en faisant de la publicit\u00e9, mais aussi en leur parlant directement.<\/p>\n\n\n\n<p>\u2013 Le personnel de vente occupe une place toujours plus importante. Il doit \u00eatre form\u00e9, inform\u00e9 des actualit\u00e9s et pouvoir satisfaire les souhaits de la client\u00e8le.<\/p>\n\n\n\n<p>\u2013 Soyez pr\u00e9sent dans le commerce en tant qu\u2019exploitant. Parlez avec vos clients, montrez-leur ce que vous savez faire, faites-leur part de votre passion pour vos produits. Vous verrez que les clients appr\u00e9cient ce genre de choses.<\/p>\n\n\n\n<p>\u2013 Demandez-vous qui sont vos principaux clients et vos groupes cibles primaires, et adaptez en cons\u00e9quence votre assortiment et votre communication.<\/p>\n\n\n\n<p>Et surtout\u2009: misez sur une qualit\u00e9 premium. Evitez les produits de masse \u00e9galement en vente \u00e0 des prix moins \u00e9lev\u00e9s chez les grands distributeurs. Le trop est l\u2019ennemi du bien, un assortiment plus petit pouvant vous permettre de vous d\u00e9marquer de la production industrielle.<\/p>\n\n\n\n<p>Je suis bien conscient du fait que cela requiert des ressources humaines et parfois \u00e9galement financi\u00e8res des exploitants. Mais cet engagement vaut la peine\u2009!<\/p>\n\n\n\n<p>Et en cas de probl\u00e8me, de question ou de suggestion, n\u2019h\u00e9sitez pas \u00e0 vous adresser \u00e0 l\u2019association et\u2009\/\u2009ou ses institutions, qui disposent d\u2019une grande expertise sectorielle.<\/p>\n\n\n\n<p>Relevons les d\u00e9fis ensemble, l\u2019association et ses institutions sont \u00e0 vos c\u00f4t\u00e9s\u2009!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre secteur est confront\u00e9 \u00e0 de nombreux d\u00e9fis du fait de l\u2019\u00e9volution de la soci\u00e9t\u00e9 et de l\u2019\u00e9conomie. Les chiffres du profil sectoriel qui vient de para\u00eetre le prouvent clairement. Rien ne sert n\u00e9anmoins de se lamenter \u00e0 l\u2019unisson, le secteur et les entreprises n\u2019ayant rien \u00e0 y gagner. Les conditions-cadres sont donn\u00e9es sur le march\u00e9 tr\u00e8s concurrentiel. Nous ne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-8867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Exploitez vos atouts\u2009! | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/exploitez-vos-atouts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploitez vos atouts\u2009!\" \/>\n<meta property=\"og:description\" content=\"Notre secteur est confront\u00e9 \u00e0 de nombreux d\u00e9fis du fait de l\u2019\u00e9volution de la soci\u00e9t\u00e9 et de l\u2019\u00e9conomie. 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