{"id":77526,"date":"2024-04-18T08:39:06","date_gmt":"2024-04-18T06:39:06","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=77526"},"modified":"2024-04-18T14:46:33","modified_gmt":"2024-04-18T12:46:33","slug":"reveil-printanier-au-fournil-et-a-la-vente","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/reveil-printanier-au-fournil-et-a-la-vente\/","title":{"rendered":"R\u00e9veil printanier dans la branche"},"content":{"rendered":"\n<p><strong>L&#8217;Association suisse des patrons boulangers-confiseurs (BCS) d\u00e9voile au public la quatri\u00e8me \u00e9dition de sa campagne \u00ab Forme ton avenir \u00bb. Sans rien y changer ? Absolument pas ! En focalisant sur des visages connus du secteur et sur le sens et la durabilit\u00e9 de ses m\u00e9tiers, la BCS entend donner le go\u00fbt de ses formations aux futurs acteurs et actrices du secteur, tout en jouant sur leurs \u00e9motions.<\/strong><\/p>\n\n\n\n<p>Du 15 mai au 12 juin, les r\u00e9f\u00e9rences du m\u00e9tier, les as du dessert et les alchimistes du pain vont refaire leur apparition sur les \u00e9crans des jeunes et de nombreux points de vente de boulangeries-confiseries. La quatri\u00e8me vague de la campagne \u00ab Forme ton avenir \u00bb de l\u2019Association suisse des patrons boulangers-confiseurs (BCS) conserve les moyens publicitaires qui ont fait leurs preuves, tout en incorporant quelques nouveaux th\u00e8mes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-nouveaux-visages-et-de-nouvelles-histoires\">De nouveaux visages et de nouvelles histoires<\/h2>\n\n\n\n<p>La campagne int\u00e8gre des formats vid\u00e9o focalisant sur des visages connus du secteur \u2013 des formateurs et employeurs confirm\u00e9s promou-vant leur passion pour leur m\u00e9tier et la formation de la rel\u00e8ve. Divers formats vid\u00e9o sont pr\u00e9vus pour les plateformes de m\u00e9dias sociaux \u2013 avec notamment le \u00ab boulanger pirate \u00bb Kevin Sollberger, laur\u00e9at 2023 du prix \u00ab Porteur d\u2019avenir \u00bb dans le domaine de la boulangerie-p\u00e2tisserie-confiserie, et son apprentie Corina Steiger, qui donneront un aper\u00e7u de leur quotidien. L\u00e9ane Plumey, championne suisse 2022 des gestionnaires du commerce de d\u00e9tail en boulangerie-p\u00e2tisserie-confiserie et responsable de succursale, sera \u00e9galement de la partie. <\/p>\n\n\n\n<p>La Romande d\u00e9voilera \u00e9galement les coulisses de sa profession dans des formats de contenus cibl\u00e9s, avec son sup\u00e9rieur Nicolas Taillens, de l\u2019entreprise tra-ditionnelle Boulangerie Taillens SA \u00e0 Crans-Montana (VS). L\u2019accent sera \u00e9galement mis sur les canaux sociaux de la BCS, qui aborderont des sujets tels que le sens d\u2019un m\u00e9tier artisanal ou la s\u00e9curit\u00e9 de la profession.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conserver-ce-qui-a-fait-ses-preuves\">Conserver ce qui a fait ses preuves<\/h2>\n\n\n\n<p>La BCS va continuer \u00e0 miser sur les visuels et les canaux qui ont fait leurs preuves afin d\u2019augmenter la valeur de reconnaissance et d\u2019enthousiasmer ainsi les jeunes talents pour les m\u00e9tiers de la boulangerie-confiserie. L\u2019accent est mis sur la g\u00e9n\u00e9ration Z, qui recherche des m\u00e9tiers qui ont du sens. Sa pr\u00e9sence sur des plateformes telles que <a href=\"https:\/\/www.tiktok.com\/\">TikTok<\/a>, Instagram, <a href=\"https:\/\/www.spotify.com\/\">Spotify<\/a> et <a href=\"https:\/\/www.instagram.com\/swissbaker.ch\/\">YouTube<\/a> permet \u00e0 la BCS de transmettre son message directement aux jeunes \u2013 la sensibilisation des parents et du corps enseignants se faisant pour sa part sur <a href=\"https:\/\/www.facebook.com\/swissbaker.ch\">Facebook<\/a> et <a href=\"https:\/\/www.linkedin.com\/company\/schweizerbaeckerconfiseure\/\">LinkedIn<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ensemble-pour-la-releve-professionnelle\">Ensemble pour la rel\u00e8ve professionnelle<\/h2>\n\n\n\n<p>\u00c9quipez vos points de vente de supports publicitaires physiques et num\u00e9riques en vue d\u2019augmenter la visibilit\u00e9 de la campagne, qui doit \u00eatre pr\u00e9sente dans l\u2019ensemble du secteur pour que nous puissions tous en profiter. <\/p>\n\n\n\n<p><a href=\"https:\/\/swissbaker.ch\/fr\/association\/prestations-de-service\/marketing-communication\/campagne-de-releve\/\">Moyens publicitaires a votre disposition<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>BSC<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;Association suisse des patrons boulangers-confiseurs (BCS) d\u00e9voile au public la quatri\u00e8me \u00e9dition de sa campagne \u00ab Forme ton avenir \u00bb. Sans rien y changer ? Absolument pas ! En focalisant sur des visages connus du secteur et sur le sens et la durabilit\u00e9 de ses m\u00e9tiers, la BCS entend donner le go\u00fbt de ses formations aux futurs acteurs et actrices du secteur, tout en jouant sur leurs \u00e9motions.<\/p>\n","protected":false},"author":5,"featured_media":77608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,47],"tags":[],"class_list":["post-77526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association","category-formation-releve"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>R\u00e9veil printanier dans la branche | SBC<\/title>\n<meta name=\"description\" content=\"L&#039;Association suisse des patrons boulangers-confiseurs (BCS) d\u00e9voile au 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