{"id":7330,"date":"2022-03-10T10:42:00","date_gmt":"2022-03-10T09:42:00","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=7330"},"modified":"2022-04-29T10:45:03","modified_gmt":"2022-04-29T08:45:03","slug":"manipulations-ou-influences","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/manipulations-ou-influences\/","title":{"rendered":"Manipulations ou influences?"},"content":{"rendered":"\n<p><strong>Trop souvent la sph\u00e8re des analyses se contente de penser que ce qui m\u00e8ne \u00e0 des actes ou des actions est du ressort d\u2019une simple influence. H\u00e9las il n\u2019en est rien et derri\u00e8re cela se trouve de la pure manipulation.<\/strong><\/p>\n\n\n\n<p>Celle-ci s\u2019op\u00e8re par les images, les mots, les phrases et les chiffres. Elle a deux facteurs distincts, soit celui qui consiste \u00e0 accomplir un acte fut-il d\u2019achat ou celui de devenir une source pour conduire l\u2019action soit l\u2019acte voulu. Le pire est en fait celui de d\u00e9tourner la pens\u00e9e de la personne pour la mettre dans un \u00e9tat de d\u00e9ni (ne pas vouloir voir), faire le contraire de ce qu\u2019elle avait pr\u00e9vu et l\u2019amener \u00e0 des actes ou des actions qui peuvent conduire d\u2019autres personnes \u00e0 ces actes.<\/p>\n\n\n\n<p>La manipulation n\u2019est pas que le fait de certains pays et de leurs organismes de propagandes mais bien souvent celui de grands groupes y compris du domaine de l\u2019alimentation. La manipulation peut se d\u00e9finir \u00e0 travers des publicit\u00e9s trompeuses ou cibl\u00e9es qui g\u00e9n\u00e8rent des actes d\u2019achats compulsifs ou en nombre et qui cachent en d\u00e9finitive des fausses promesses et des \u00e9conomies qui ne sont pas r\u00e9elles. Vous allez sans doute comprendre qui en sont les acteurs et y compris avec cette manipulation le d\u00e9tournement de certaines v\u00e9rit\u00e9s qui les d\u00e9rangent. Mais pour nous, il est essentiel de se concentrer sur ce que sont les influences faites de v\u00e9rit\u00e9s, de valeurs et de qualit\u00e9s.<\/p>\n\n\n\n<p>Pour avoir d\u00e9j\u00e0 une influence positive il faut \u00eatre transparent et justifier une communication claire et pr\u00e9cise et non trompeuse. Alors comment avoir une bonne influence\u2009? Celle-ci est d\u00e9j\u00e0 le fait du produit lui-m\u00eame qui, de par sa composition, sa pr\u00e9sentation, ses valeurs \u00e9nerg\u00e9tiques ou gustatives sont des facteurs d\u2019influences positives qui m\u00e8nent \u00e0 l\u2019achat et la recommandation pour effectuer l\u2019acte d\u2019achat. Une autre source d\u2019influence positive se situe par ce qui constitue le produit soit des produits locaux ou r\u00e9gionaux voire nationaux, avec comme influence suppl\u00e9mentaire la proximit\u00e9 \u00e9tablie et la garantie de la tra\u00e7abilit\u00e9 des produits employ\u00e9s. Mais il y a d\u2019autres sources d\u2019influences positives, celles d\u2019une belle pr\u00e9sentation, d\u2019une connaissance parfaite du produit et sa composition et celles du conseil pour le d\u00e9guster de la meilleure fa\u00e7on ou de avec quoi le servir et ce qu\u2019il peut l\u2019accompagner.<\/p>\n\n\n\n<p>Comme vous le voyez, il n\u2019est pas n\u00e9cessaire de faire de la manipulation pour arriver \u00e0 un but qui est noble, celui qu\u2019est l\u2019acte d\u2019achat effectu\u00e9 avec conscience et en connaissance du produit souhait\u00e9. Mais soyons vigilants car parfois nous risquons aussi d\u2019\u00eatre manipul\u00e9, l\u2019\u00e9veil est donc n\u00e9cessaire, ne l\u2019oublions pas\u2009!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trop souvent la sph\u00e8re des analyses se contente de penser que ce qui m\u00e8ne \u00e0 des actes ou des actions est du ressort d\u2019une simple influence. H\u00e9las il n\u2019en est rien et derri\u00e8re cela se trouve de la pure manipulation. Celle-ci s\u2019op\u00e8re par les images, les mots, les phrases et les chiffres. Elle a deux facteurs distincts, soit celui qui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,39],"tags":[],"class_list":["post-7330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actuel","category-de-la-branche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Manipulations ou influences? | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/manipulations-ou-influences\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manipulations ou influences?\" \/>\n<meta property=\"og:description\" content=\"Trop souvent la sph\u00e8re des analyses se contente de penser que ce qui m\u00e8ne \u00e0 des actes ou des actions est du ressort d\u2019une simple influence. 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