{"id":59714,"date":"2023-04-05T11:18:00","date_gmt":"2023-04-05T09:18:00","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=59714"},"modified":"2023-04-05T11:18:01","modified_gmt":"2023-04-05T09:18:01","slug":"creer-des-opportunites-dachats-en-animant-sa-boutique","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/creer-des-opportunites-dachats-en-animant-sa-boutique\/","title":{"rendered":"Cr\u00e9er des opportunit\u00e9s d\u2019achats en animant sa boutique\u2026"},"content":{"rendered":"\n

L\u2019importance de l\u2019aide \u00e0 la vente est le nerf de la guerre pour rendre attractif un commerce et de fait faire des promotions de produits. Ceci n\u2019est pas une r\u00e9volution mais bien une \u00e9volution utile et n\u00e9cessaire pour donner du dynamisme \u00e0 la vente et la mise en place de strat\u00e9gies de soutiens.<\/strong><\/p>\n\n\n\n

Ceci peut se faire avec divers axes dont une meilleure pr\u00e9sentation et des axes de promotion ponctuels ou r\u00e9guliers avec des produits phares ou occasionnels. Il est pourtant utile de se rappeler que, bas\u00e9s sur des produits li\u00e9s aux f\u00eates, des concours non on\u00e9reux sont possibles et rendent le client curieux et ouvre la sph\u00e8re d\u2019achat gr\u00e2ce \u00e0 la subjectivit\u00e9. <\/p>\n\n\n\n

Cr\u00e9er un espace d\u00e9gustation avec un partenaire, par exemple, pour une matin\u00e9e ou journ\u00e9e vin et chocolat peut \u00eatre une id\u00e9e. Mettre en place des flyers de communication des accords des pains et des mets pourrait \u00eatre aussi un support int\u00e9ressant. Mettre en avant une journ\u00e9e avec une pr\u00e9sentation nutrition bas\u00e9e sur les valeurs et qualit\u00e9s des pains propos\u00e9s. <\/p>\n\n\n\n

Faire un \u00e9vent pains et fromages de sa r\u00e9gion \u00e0 associer, y compris mettre en avant par exemple les fromages de proximit\u00e9 que vous employez pour vos fabrications sal\u00e9es. Faire un atelier enfant bas\u00e9 sur la d\u00e9couverte de la confection de figurines en p\u00e2te \u00e0 tresse ou en massepain dans un espace de votre tea-room. Proposer un concept pour un anniversaire inoubliable par ton boulanger-p\u00e2tissier-confiseur et chocolatier et ses produits. Ne pas avoir peur de faire d\u00e9guster ses produits et d\u2019en faire des actes actifs de d\u00e9couvertes et de promotions.<\/p>\n\n\n\n

Enfin, il est important en termes d\u2019images de savoir rompre la sph\u00e8re des habitudes avec toujours les m\u00eames choses pr\u00e9sent\u00e9es \u00e0 la m\u00eame place, faire des rocades sur les \u00e9tag\u00e8res et \u00e0 l\u2019int\u00e9rieur des vitrines change les visions et permet de capter l\u2019\u0153il des clients et les amener \u00e0 l\u2019achat. Animer c\u2019est aussi pr\u00e9senter mais de fa\u00e7on que les produits soient mis en valeur et pas entass\u00e9s, tourn\u00e9s dans le mauvais sens ou autres.<\/p>\n\n\n\n

P\u00e2ques se pointe, plus loin la f\u00eate des M\u00e8res aussi donc deux f\u00eates importantes pour la profession. De quoi cr\u00e9er des opportunit\u00e9s de ventes avec une animation pour la mise en valeur de vos produits et de votre boutique et mettre une image pas seulement de qualit\u00e9 et de valeur mais aussi de dynamisme, ceci n\u2019est pas inutile.<\/p>\n\n\n\n

Bernard Pignat, Chevalier d\u2019honneur
de la Confr\u00e9rie valaisanne des chevaliers du bon pain<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019importance de l\u2019aide \u00e0 la vente est le nerf de la guerre pour rendre attractif un commerce et de fait faire des promotions de produits. 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