{"id":56632,"date":"2023-02-08T11:24:00","date_gmt":"2023-02-08T10:24:00","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=56632"},"modified":"2023-02-08T11:49:05","modified_gmt":"2023-02-08T10:49:05","slug":"un-nouvel-univers-a-decouvrir","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/un-nouvel-univers-a-decouvrir\/","title":{"rendered":"Un nouvel univers \u00e0 d\u00e9couvrir"},"content":{"rendered":"\n

De la fa\u00e7ade au papier \u00e0 lettres, en passant par les v\u00e9hicules, le tea-room et le site internet\u2026 Ackermann Artisan Boulanger \u00e0 Grandson (VD) se pare d\u2019une nouvelle identit\u00e9 visuelle. Epur\u00e9e, color\u00e9e et vari\u00e9e, son style rompt drastiquement avec la pr\u00e9c\u00e9dente. Christophe Ackermann n\u2019y voit pas forc\u00e9ment une cassure avec le pass\u00e9 ; bien au contraire. Pr\u00e9cisions en compagnie du patron des lieux.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une base turquoise, une multitude de formes aux coloris jaune, violet, rose ou bleu, une police de caract\u00e8res unique sp\u00e9cialement cr\u00e9\u00e9e pour l\u2019entreprise familiale\u2026 Tels sont les composants de la nouvelle identit\u00e9 de la boulangerie Ackermann<\/a> ; plus proche du concept visuel que du simple logo. \u00ab C\u2019est en mettant ensemble les diff\u00e9rents supports que l\u2019on se rend compte qu\u2019il s\u2019agit d\u2019une marque \u00bb, explique Christophe Ackermann. Le patron la voulait adaptative pour davantage de libert\u00e9 et de cr\u00e9ativit\u00e9. \u00bb
L\u2019ancien symbole datait de 2007. Le jeune boulanger \u00e9tait alors sous les ordres de son p\u00e8re, Jean-Louis. \u00ab Au fil des ans, nous l\u2019avons quelque peu modifi\u00e9. Il fonctionnait, mais avait un peu v\u00e9cu. \u00bb<\/p>\n\n\n\n

G\u00c9N\u00c9RATEUR DE MOTIVATION<\/h2>\n\n\n\n

Christophe Ackermann a pris les commandes de la soci\u00e9t\u00e9 en 2011. \u00ab Je me suis toujours dit que je voulais faire des cycles d\u2019environ 10 \u00e0 12 ans, puis de voir o\u00f9 j\u2019en \u00e9tais. \u00bb En 2019, le temps de la r\u00e9flexion arriva. La volont\u00e9 et le potentiel \u00e9taient-ils toujours pr\u00e9sents pour poursuivre l\u2019aventure ? Fallait-il se consacrer \u00e0 d\u2019autres projets ? \u00ab Assez rapidement, j\u2019ai eu le sentiment d\u2019avoir encore beaucoup de choses \u00e0 accomplir ! \u00bb La modernisation du logo en \u00e9tait une ; d\u2019une part, pour son propre plaisir et, d\u2019autre part, pour entretenir sa motivation et celle de son \u00e9quipe. \u00ab Un nouveau d\u00e9cor, un nouveau design, de nouveaux emballages ont un v\u00e9ritable effet f\u00e9d\u00e9rateur. \u00bb<\/p>\n\n\n\n

\u00ab Un nouveau d\u00e9cor, un nouveau design, de nouveaux emballages
ont un v\u00e9ritable effet f\u00e9d\u00e9rateur. \u00bb<\/p>Christophe Ackermann<\/cite><\/blockquote>\n\n\n\n


L\u2019artisan avait dans l\u2019id\u00e9e de revoir sa marque pour une utilisation physique et digitale au sens large (r\u00e9seaux sociaux, application, site internet\u2026). Il s\u2019est allou\u00e9 les services d\u2019une agence de communication lausannoise. Accompagn\u00e9 de ses chefs de production et de vente, du responsable administratif et de son p\u00e8re, il a particip\u00e9 \u00e0 plusieurs ateliers. Les premiers \u00e9l\u00e9ments mis \u00e0 plat, les sp\u00e9cialistes en communication ont sugg\u00e9r\u00e9 deux pistes : une \u00e9volution assez forte de l\u2019identit\u00e9 visuelle dans la lign\u00e9e de ce qui s\u2019est fait jusqu\u2019alors, et une red\u00e9finition plus radicale \u00e0 partir d\u2019une feuille blanche. A r\u00e9ception des deux propositions, le choix a \u00e9t\u00e9 rapide : \u00ab Quinze secondes ont suffi pour partir sur la variante \u2039 disruptive \u203a (\u2026) Je trouvais sympa d\u2019ouvrir notre prochain chapitre en se pr\u00e9sen-tant au travers d\u2019un visuel un peu inhabituel. \u00bb<\/p>\n\n\n\n

\"\"<\/figure>
\n

Les formes et les coloris s\u00e9lectionn\u00e9s symbolisent donc l\u2019aspect organique des mati\u00e8res telles que la farine ou le chocolat. \u00ab En ce qui concerne les couleurs, j\u2019\u00e9tais fortement r\u00e9ticent au bleu. Devant l\u2019insistance de l\u2019agence, nous l\u2019avons gard\u00e9, et aujourd\u2019hui, il manquerait si nous ne l\u2019avions pas. \u00bb Quant au turquoise, il a \u00e9t\u00e9 choisi pour son c\u00f4t\u00e9 apaisant. \u00ab Bien dos\u00e9, il se marie tr\u00e8s bien avec les autres couleurs, le jaune, le violet et le rose, qui sont plus usuels dans la boulangerie-confiserie. \u00bb<\/p>\n<\/div><\/div>\n\n\n\n


Johann Ruppen<\/p>\n\n\n\n

\u2026 lisez l\u2019article complet dans \u00abPanissimo\u00bb du 10 f\u00e9vrier 2023<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

De la fa\u00e7ade au papier \u00e0 lettres, en passant par les v\u00e9hicules, le tea-room et le site internet\u2026 Ackermann Artisan Boulanger \u00e0 Grandson (VD) se pare d\u2019une nouvelle identit\u00e9 visuelle. Epur\u00e9e, color\u00e9e et vari\u00e9e, son style rompt drastiquement avec la pr\u00e9c\u00e9dente. Christophe Ackermann n\u2019y voit pas forc\u00e9ment une cassure avec le pass\u00e9 ; bien au contraire. Pr\u00e9cisions en compagnie du patron des lieux.<\/p>\n","protected":false},"author":4,"featured_media":56622,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-56632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boulangeries-confiseries"],"acf":[],"yoast_head":"\nUn nouvel univers \u00e0 d\u00e9couvrir | SBC<\/title>\n<meta name=\"description\" content=\"Ackermann Artisan Boulanger \u00e0 Grandson (VD) se pare d\u2019une nouvelle identit\u00e9 visuelle. 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