{"id":53930,"date":"2022-12-07T11:59:45","date_gmt":"2022-12-07T10:59:45","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=53930"},"modified":"2023-01-24T10:45:32","modified_gmt":"2023-01-24T09:45:32","slug":"petit-geste-gros-impact","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/petit-geste-gros-impact\/","title":{"rendered":"Petit geste, gros impact"},"content":{"rendered":"\n

Enfant, j\u2019adorais accompagner ma m\u00e8re lors de ses achats chez le boucher. La raison ? Il y avait \u00e0 chaque fois une rondelle de saucisse de Lyon ou de salami. La tradition d\u2019un petit geste envers la future client\u00e8le est toujours de mise dans les boucheries. Une m\u00e8re travaillant dans le marketing dans notre secteur m\u2019en a r\u00e9cemment parl\u00e9. Ses enfants ont toujours h\u00e2te d\u2019aller \u00e0 la boucherie \u00ab maison \u00bb pour y recevoir de petits \u00ab goodies \u00bb. Elle regrette par contre que la visite de la boulangerie-confiserie ne suscite pas le m\u00eame engouement chez eux.<\/p>\n\n\n\n

\u00ab Pourquoi cela n\u2019existe-t-il pas dans notre secteur ? \u00bb
m\u2019a-t-elle demand\u00e9. Oui, pourquoi ? Elles sont certes peu nombreuses les entreprises qui offrent \u00e0 leurs petits clients un \u00ab \u00e9chantillon \u00bb sucr\u00e9 ou sal\u00e9, un Biberli ou un petit chocolat, mais il y en a.<\/p>\n\n\n\n

Un petit geste qui a un effet durable\u2026 sachant que les petits clients influencent \u2013 consciemment ou inconsciemment \u2013 le comportement d\u2019achat de leurs parents et grands-parents, et que certains se souviendront avec gourmandise de leur boulangerie-confiserie \u00e0 l\u2019\u00e2ge adulte. Il n\u2019est jamais trop tard pour instaurer ce petit geste\u2026<\/p>\n\n\n\n

Claudia Vernocchi, Vice-directrice de la BCS et responsable de la r\u00e9daction de \u00ab Panissimo \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Enfant, j\u2019adorais accompagner ma m\u00e8re lors de ses achats chez le boucher. La raison ? Il y avait \u00e0 chaque fois une rondelle de saucisse de Lyon ou de salami. La tradition d\u2019un petit geste envers la future client\u00e8le est toujours de mise dans les boucheries. Une m\u00e8re travaillant dans le marketing dans notre secteur m\u2019en a r\u00e9cemment parl\u00e9. Ses […]<\/p>\n","protected":false},"author":4,"featured_media":51732,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-53930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environnement-professionnel"],"acf":[],"yoast_head":"\nPetit geste, gros impact | SBC<\/title>\n<meta name=\"description\" content=\"La visite de la boucherie est un moment fort pour les enfants, ils ont alors droit \u00e0 une rondelle de saucisse. 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