{"id":53464,"date":"2022-11-29T11:04:10","date_gmt":"2022-11-29T10:04:10","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=53464"},"modified":"2023-01-24T10:45:33","modified_gmt":"2023-01-24T09:45:33","slug":"le-design-commence-aussi-par-le-nez","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/le-design-commence-aussi-par-le-nez\/","title":{"rendered":"Le design commence aussi par le nez"},"content":{"rendered":"\n<p><strong>Un design graphique convaincant agit comme l\u2019odeur du pain fra\u00eechement cuit\u2009; on est transport\u00e9 dans un lieu int\u00e9rieur plein de sensations, de pens\u00e9es et d\u2019exp\u00e9riences personnelles. Mon travail de graphiste et celui des boulang\u00e8res et boulangers et des confiseuses et confiseurs ont quelques points communs. <\/strong><\/p>\n\n\n\n<p>Nous travaillons avec tous nos sens, nous mettons la main \u00e0 la p\u00e2te, et nous cr\u00e9ons du nouveau et de l\u2019\u00e9prouv\u00e9. L\u2019amour du travail bien fait est \u00e9galement perceptible pour les clientes et clients qui entrent dans un local commercial. Ils reconnaissent intuitivement si l\u2019on y travaille avec c\u0153ur et rigueur. Le \u00ab\u2009marketing vivant\u2009\u00bb se manifeste lorsque tout est en harmonie, de l\u2019am\u00e9nagement des locaux \u00e0 l\u2019emballage des chocolats ou des produits de boulangerie, en passant par la tenue vestimentaire des collaborateurs.<\/p>\n\n\n\n<p>En tant que designeuse, il me tient particuli\u00e8rement \u00e0 c\u0153ur de tracer une ligne conceptuelle. Les couleurs, les caract\u00e8res, le logo et le site web doivent \u00eatre adapt\u00e9s au magasin, \u00e0 sa philosophie et \u00e0 son offre. Il vaut la peine de consacrer du temps et de l\u2019attention \u00e0 l\u2019\u00e9laboration d\u2019un \u00ab\u2009langage graphique\u2009\u00bb. Les co\u00fbts de d\u00e9veloppement sont un investissement durable dans la valeur de reconnaissance de son propre commerce. Un contenu et un emballage aussi prometteurs l\u2019un que l\u2019autre, tenant leurs promesses, contribuent de mani\u00e8re cibl\u00e9e au succ\u00e8s.<br><\/p>\n\n\n\n<p class=\"has-text-align-right\">Amanda Barba<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Graphiste \u00e0 Thoune, Amanda Barba est depuis dix ans propri\u00e9taire et directrice de Barba Design, atelier de design web et imprim\u00e9. Avec son \u00e9quipe, elle cr\u00e9e des concepts de design durables, ainsi que des pr\u00e9sentations visuelles auxquelles s\u2019identifie sa client\u00e8le. Elle aime autant les paillettes et les licornes que les mots clairs, qui sont importants et pr\u00e9cieux dans le d\u00e9veloppement d\u2019une identit\u00e9 visuelle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un design graphique convaincant agit comme l\u2019odeur du pain fra\u00eechement cuit\u2009; on est transport\u00e9 dans un lieu int\u00e9rieur plein de sensations, de pens\u00e9es et d\u2019exp\u00e9riences personnelles. Mon travail de graphiste et celui des boulang\u00e8res et boulangers et des confiseuses et confiseurs ont quelques points communs.<\/p>\n","protected":false},"author":8,"featured_media":53475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-53464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-swissbaker-blog-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le design commence aussi par le nez | SBC<\/title>\n<meta name=\"description\" content=\"Un design graphique convaincant agit comme l\u2019odeur du pain fra\u00eechement cuit\u2009; on est transport\u00e9 dans un lieu int\u00e9rieur plein de sensations, de pens\u00e9es et d\u2019exp\u00e9riences personnelles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/le-design-commence-aussi-par-le-nez\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le design commence aussi par le nez\" \/>\n<meta property=\"og:description\" content=\"Un design graphique convaincant agit comme l\u2019odeur du pain fra\u00eechement cuit\u2009; on est transport\u00e9 dans un lieu int\u00e9rieur plein de sensations, de pens\u00e9es et d\u2019exp\u00e9riences personnelles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/le-design-commence-aussi-par-le-nez\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swissbaker.ch\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-29T10:04:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T09:45:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/11\/amanda-barba-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Johann Ruppen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ch_swissbaker\" \/>\n<meta name=\"twitter:site\" content=\"@ch_swissbaker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johann Ruppen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/le-design-commence-aussi-par-le-nez\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/le-design-commence-aussi-par-le-nez\/\"},\"author\":{\"name\":\"Johann Ruppen\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/#\/schema\/person\/abb9dbbf5af9443c30618295ec9cb74e\"},\"headline\":\"Le design commence aussi par le nez\",\"datePublished\":\"2022-11-29T10:04:10+00:00\",\"dateModified\":\"2023-01-24T09:45:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/le-design-commence-aussi-par-le-nez\/\"},\"wordCount\":319,\"publisher\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/le-design-commence-aussi-par-le-nez\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/11\/amanda-barba-scaled.jpg\",\"articleSection\":[\"swissbaker-blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/le-design-commence-aussi-par-le-nez\/\",\"url\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/le-design-commence-aussi-par-le-nez\/\",\"name\":\"Le design commence aussi par le nez | SBC\",\"isPartOf\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/le-design-commence-aussi-par-le-nez\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/le-design-commence-aussi-par-le-nez\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/11\/amanda-barba-scaled.jpg\",\"datePublished\":\"2022-11-29T10:04:10+00:00\",\"dateModified\":\"2023-01-24T09:45:33+00:00\",\"description\":\"Un design graphique convaincant agit comme l\u2019odeur du pain fra\u00eechement cuit\u2009; 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