{"id":166413,"date":"2026-09-24T08:38:23","date_gmt":"2026-09-24T06:38:23","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=166413"},"modified":"2026-09-24T08:48:32","modified_gmt":"2026-09-24T06:48:32","slug":"plus-numerique-plus-cible","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/plus-numerique-plus-cible\/","title":{"rendered":"Plus num\u00e9rique, plus cibl\u00e9"},"content":{"rendered":"\n

Dans le cadre de la strat\u00e9gie 2030, la BCS fait \u00e9voluer sa communication. Afin d\u2019utiliser les ressources de mani\u00e8re plus efficiente et de minimiser les pertes de diffusion, l\u2019offre sera progressivement num\u00e9ris\u00e9e \u00e0 partir de 2027 et r\u00e9solument recentr\u00e9e sur les membres.<\/strong><\/p>\n\n\n\n

A l\u2019heure actuelle, la BCS communique par le biais du magazine papier Panissimo, publi\u00e9 toutes les deux semaines, d\u2019une newsletter hebdomadaire, du site web swissbaker.ch ainsi que de diff\u00e9rents r\u00e9seaux sociaux, le plus souvent en trois langues: allemand, fran\u00e7ais et italien.<\/p>\n\n\n\n

Les besoins en informations et l\u2019utilisation des m\u00e9dias ont \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es. Parall\u00e8lement, les contenus sont aujourd\u2019hui r\u00e9partis sur un (trop) grand nombre de plateformes. A l\u2019avenir, les informations importantes devront \u00eatre plus faciles \u00e0 trouver et pr\u00e9sent\u00e9es de mani\u00e8re plus concise. Les ressources humaines et financi\u00e8res devront par ailleurs \u00eatre utilis\u00e9es de fa\u00e7on plus cibl\u00e9e.<\/p>\n\n\n\n

Ce qui change<\/h2>\n\n\n\n

Dans le cadre de la strat\u00e9gie 2030, le comit\u00e9 central a donc d\u00e9cid\u00e9 de rendre la communication plus cibl\u00e9e et davantage orient\u00e9e vers le num\u00e9rique. A partir de 2027, un groupe cible principal clairement d\u00e9fini sera au centre de cette strat\u00e9gie: les propri\u00e9taires de boulangeries-confiseries membres de la BCS.<\/p>\n\n\n\n

D\u00e8s 2027<\/h2>\n\n\n\n
    \n
  • Panissimo: parution d\u00e9sormais une fois par mois, toujours en allemand, en fran\u00e7ais et en italien, chaque num\u00e9ro comprenant un th\u00e8me central, tel que la succession, la main-d\u2019\u0153uvre qualifi\u00e9e ou l\u2019hygi\u00e8ne et la s\u00e9curit\u00e9 alimentaire.<\/li>\n\n\n\n
  • Newsletter: envoi d\u00e9sormais toutes les deux semaines, comme jusqu\u2019\u00e0 pr\u00e9sent en allemand et en fran\u00e7ais.<\/li>\n\n\n\n
  • Site web swissbaker.ch\u2009: poursuite de la pr\u00e9sence num\u00e9rique.<\/li>\n\n\n\n
  • R\u00e9seaux sociaux: maintien de la pr\u00e9sence<\/li>\n<\/ul>\n\n\n\n

    Les ann\u00e9es\u202f2027 et\u202f2028 constitueront une phase de transition, durant laquelle les offres num\u00e9riques seront progressivement d\u00e9velopp\u00e9es et les nouveaux modes d\u2019information mis en place.<\/p>\n\n\n\n

    D\u00e8s 2029<\/h2>\n\n\n\n
      \n
    • Nouveau site web: refonte avec une plateforme moderne et un intranet clair.<\/li>\n\n\n\n
    • Panissimo et la newsletter actuelle\u2009: seront supprim\u00e9s.<\/li>\n\n\n\n
    • Communication directe: les informations importantes seront transmises de mani\u00e8re cibl\u00e9e aux membres de la BCS par e-mail, selon leur urgence et leur pertinence.<\/li>\n\n\n\n
    • R\u00e9seaux sociaux: la pr\u00e9sence sera maintenue.<\/li>\n\n\n\n
    • Formats num\u00e9riques: priorit\u00e9 \u00e0 des contenus plus courts et \u00e0 davantage de vid\u00e9os.<\/li>\n<\/ul>\n\n\n\n

      La forme de la communication \u00e9voluera, mais l\u2019objectif restera inchang\u00e9: fournir aux membres, de mani\u00e8re fiable et en temps utile, les informations dont ils ont besoin pour leur activit\u00e9 quotidienne.<\/p>\n\n\n\n

      Nouvelle direction de l\u2019\u00e9quipe de communication<\/h2>\n\n\n\n
      \"\"<\/figure>
      \n

      L\u2019\u00e9quipe de communication de la BCS \u00e9labore actuellement les modalit\u00e9s de mise en \u0153uvre du concept approuv\u00e9 par le comit\u00e9 central. La direction du projet est assur\u00e9e par Elina Laich<\/strong>, qui prendra la t\u00eate de l\u2019\u00e9quipe de communication en 2027, succ\u00e9dant ainsi \u00e0 Claudia Vernocchi. De plus amples informations suivront en temps voulu. <\/p>\n<\/div><\/div>\n\n\n\n

      BCS<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      Dans le cadre de la strat\u00e9gie 2030, la BCS fait \u00e9voluer sa communication. 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