{"id":165712,"date":"2026-09-09T15:10:55","date_gmt":"2026-09-09T13:10:55","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=165712"},"modified":"2026-09-09T15:47:48","modified_gmt":"2026-09-09T13:47:48","slug":"une-chance-partagee","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/une-chance-partagee\/","title":{"rendered":"Une chance partag\u00e9e"},"content":{"rendered":"\n

Lorsque les candidats aux examens professionnels du commerce de d\u00e9tail mettent en \u0153uvre leurs projets marketing, cela s\u2019av\u00e8re pr\u00e9cieux non seulement pour eux, mais aussi pour les entreprises. Pour une fois, Lisa Frunz, membre du comit\u00e9 central et experte, a chang\u00e9 de r\u00f4le pour accompagner sa collaboratrice pendant la p\u00e9riode d\u2019examens.<\/strong><\/p>\n\n\n\n

La formation de sp\u00e9cialiste de branche en vente repr\u00e9sente une formidable opportunit\u00e9 tant pour les candidats que pour les entreprises. L\u2019une des parties les plus exigeantes de l\u2019examen consiste \u00e0 planifier et \u00e0 organiser un \u00e9v\u00e9nement. Les candidats prennent en charge un projet marketing, de l\u2019id\u00e9e \u00e0 l\u2019\u00e9valuation, en passant par la planification et la mise en \u0153uvre. Ils doivent notamment r\u00e9aliser une analyse de march\u00e9, \u00e9tablir un budget, d\u00e9finir des objectifs et des strat\u00e9gies, ainsi qu\u2019un plan d\u2019activit\u00e9s adapt\u00e9\u00e0 l\u2019entreprise. Le travail est ensuite consign\u00e9 par \u00e9crit, analys\u00e9 et \u00e9valu\u00e9. Cela permet de montrer dans quelle mesure les jeunes professionnelssont capables de mettre concr\u00e8tement en pratique leur compr\u00e9hension du march\u00e9, leur proximit\u00e9 avec la client\u00e8le et leur esprit d\u2019entreprise.<\/p>\n\n\n

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Sarah Maurer, candidate \u00e0 l’examen professionnel, a men\u00e9 \u00e0 bien son projet de marketing<\/em>.<\/figcaption><\/figure>\n<\/div>\n\n\n

Une nouvelle perspective<\/h2>\n\n\n\n

En tant qu\u2019experte de l\u2019examen professionnel dans le commerce de d\u00e9tail, je constate r\u00e9guli\u00e8rement \u00e0 quel point ces \u00e9v\u00e9nements sont passionnants et vari\u00e9s. Cette ann\u00e9e, j\u2019ai eu l\u2019occasion de changer de perspective en accompagnant ma collaboratrice de longue date, Sarah Maurer, dans son parcours de candidate. Cela m\u2019a permis de vivre l\u2019examen sous un angle nouveau et de prendre davantage conscience du caract\u00e8re exigeant, mais aussi tr\u00e8s enrichissant de cette partie de l\u2019examen professionnel.<\/p>\n\n\n\n

Le d\u00e9fi a commenc\u00e9 d\u00e8s le choix du th\u00e8me. Selon l\u2019entreprise, les candidats peuvent choisir leur sujet eux-m\u00eames, en accord avec l\u2019employeur et la commission d\u2019examen professionnel. Ce n\u2019est pas une t\u00e2che facile, car l\u2019\u00e9v\u00e9nement doit correspondre \u00e0 l\u2019entreprise et \u00e0 ses groupes de client\u00e8le. Sarah a opt\u00e9 pour le th\u00e8me du magasin \u00e0 la ferme. Elle a rapidement dissip\u00e9 nos doutes gr\u00e2ce \u00e0 son enthousiasme \u00e0 d\u00e9velopper l\u2019utilisation d\u2019ingr\u00e9dients r\u00e9gionaux, de produits locaux et de nos propres m\u00e9langes au sein de notre entreprise.<\/p>\n\n\n

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Propres pr\u00e9-m\u00e9langes pour p\u00e2tisserie.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Nous avons d\u00e9lib\u00e9r\u00e9ment choisi de ne pas lui imposer d\u2019orientation pr\u00e9cise afin de ne pas freiner son engouement pour la r\u00e9alisation du projet. Nous nous sommes toutefois pos\u00e9 des questions\u2009: allons-nous atteindre le groupe cible souhait\u00e9? L\u2019investissement est-il r\u00e9aliste? Le projet permettra-t-il d\u2019obtenir des b\u00e9n\u00e9fices mesurables pour l\u2019entreprise et son positionnement?<\/p>\n\n\n\n

Une client\u00e8le enthousiaste<\/h2>\n\n\n\n

Le th\u00e8me approuv\u00e9 par la commission d\u2019examen professionnel, les pr\u00e9paratifs ont d\u00e9but\u00e9. La planification et la mise en \u0153uvre se sont \u00e9tal\u00e9es sur six mois. Cette p\u00e9riode a \u00e9t\u00e9 intense pour nous tous, mais aussi tr\u00e8s instructive. Tout avait \u00e9t\u00e9 pr\u00e9par\u00e9 dans les moindres d\u00e9tails, et la tension montait: quelle serait la r\u00e9action de notre client\u00e8le? Elle a r\u00e9pondu pr\u00e9sente et s\u2019est montr\u00e9e enthousiaste face \u00e0 la nouvelle gamme de produits et \u00e0 l\u2019\u00e9v\u00e9nement. La mise en sc\u00e8ne et le concours olfactif \u2013 cinq mati\u00e8res premi\u00e8res typiques de notre entreprise devaient \u00eatre identifi\u00e9es \u2013 ont donn\u00e9 lieu \u00e0 de nombreuses rencontres et \u00e0 de pr\u00e9cieux retours.<\/p>\n\n\n\n

Choisir soi-m\u00eame le th\u00e8me<\/h2>\n\n\n\n

Apr\u00e8s l\u2019\u00e9v\u00e9nement, j\u2019ai demand\u00e9 \u00e0 Sarah quelles \u00e9taient les principales le\u00e7ons qu\u2019elle en tirait. Une chose \u00e9tait claire\u2009: il faut planifier concr\u00e8tement suffisamment t\u00f4t, \u00e9valuer de mani\u00e8re r\u00e9aliste le temps n\u00e9cessaire, travailler avec un calendrier et impliquer la production en temps utile. En cas de difficult\u00e9s, il faut rester flexible. Les \u00e9changes r\u00e9guliers et le soutien de l\u2019entreprise sont \u00e9galement essentiels. \u00abLorsque le th\u00e8me vient de soi, la r\u00e9alisation est beaucoup plus agr\u00e9able\u00bb, a d\u00e9clar\u00e9 Sarah. Si l\u2019\u00e9v\u00e9nement est impos\u00e9 exclusivement par l\u2019entreprise, une grande partie de la motivation peut en revanche dispara\u00eetre.<\/p>\n\n\n

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La gamme r\u00e9gionale<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

C\u2019est justement parce que Sarah a choisi elle-m\u00eame son th\u00e8me que des id\u00e9es cr\u00e9atives et une grande motivation personnelle ont \u00e9merg\u00e9. Notre logo d\u2019entreprise, redessin\u00e9 il y a quelques ann\u00e9es, lui a inspir\u00e9 des autocollants pour les produits de la gamme r\u00e9gionale.<\/p>\n\n\n\n

Un accompagnement actif<\/h2>\n\n\n\n

Avec le recul, j\u2019aurais d\u00fb poser mes questions d\u00e8s le d\u00e9but. Rien que l\u2019approvisionnement en ingr\u00e9dients r\u00e9gionaux, l\u2019adaptation des recettes, les calculs de prix, les d\u00e9clarations et le calcul des quantit\u00e9s ont repr\u00e9sent\u00e9 un investissement en temps consid\u00e9rable. Notre r\u00f4le ne se limite pas \u00e0 conseiller. Nous devons mettre activement notre exp\u00e9rience \u00e0 disposition pour l\u2019accompagnement. Sarah \u00e9tant tr\u00e8s perfectionniste, j\u2019aurais notamment pu davantage la soutenir dans ses choix d\u2019emballages, de couleurs, de typographie et de slogan en lui disant simplement: \u00abC\u2019est bien comme \u00e7a, \u00e7a convient.\u00bb Et cela convenait parfaitement!<\/p>\n\n\n\n

Notre apprentie Anina, qui est d\u00e9sormais en deuxi\u00e8me ann\u00e9e d\u2019apprentissage dans le commerce de d\u00e9tail, met \u00e9galement \u00e0 profit ses connaissances professionnelles dans un film publicitaire adapt\u00e9 \u00e0 l\u2019\u00e9v\u00e9nement. <\/strong>
Film publicitaire sur facebook…\u00bb<\/strong><\/a><\/p>\n\n\n\n

Lisa Frunz, ZV Ressort Detailhandel
Photos: ZVG\u2009\/\u2009KI<\/sup><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Lorsque les candidats aux examens professionnels du commerce de d\u00e9tail mettent en \u0153uvre leurs projets marketing, cela s\u2019av\u00e8re pr\u00e9cieux non seulement pour eux, mais aussi pour les entreprises. 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