{"id":164930,"date":"2026-08-18T14:31:40","date_gmt":"2026-08-18T12:31:40","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=164930"},"modified":"2026-08-20T09:11:02","modified_gmt":"2026-08-20T07:11:02","slug":"lavent-en-plein-ete","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/lavent-en-plein-ete\/","title":{"rendered":"L\u2019Avent en plein \u00e9t\u00e9 chez Beck Mathys"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Alors qu\u2019il fait dehors une chaleur estivale, chez Beck Mathys AG \u00e0 Sch\u00f6ftland (AG), les pr\u00e9paratifs pour l\u2019Avent et No\u00ebl battent leur plein. Cette interview montre pourquoi, outre la qualit\u00e9 des produits et l\u2019hospitalit\u00e9, l\u2019emballage et la d\u00e9coration jouent un r\u00f4le important pour offrir une exp\u00e9rience client harmonieuse.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abPour nous, il ne s\u2019agit pas seulement de pain, de biscuits ou de cadeaux\u00bb, \u00e9crivent Nadja et Pascal Mathys \u00e0 Panissimo. \u00abL\u2019Avent et No\u00ebl \u00e9voquent avant tout des moments de partage, de chaleur, de r\u00e9confort et de souvenirs.\u00bb C\u2019est pr\u00e9cis\u00e9ment cette ambiance que les deux professionnels souhaitent d\u00e9velopper au cours de leur premi\u00e8re ann\u00e9e \u00e0 la t\u00eate de l\u2019entreprise, reprise le 1er\u202fjanvier.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"922\" height=\"712\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/08\/15_2_beck_mathys.jpg\" alt=\"\" class=\"wp-image-164912\" style=\"aspect-ratio:1.2949536312176322;width:461px;height:auto\" srcset=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/08\/15_2_beck_mathys.jpg 922w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/08\/15_2_beck_mathys-768x593.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><figcaption class=\"wp-element-caption\"><em>Nadja et Pascal Mathys<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"h-en-plein-ete-comment-se-projeter-dans-le-brouillard-la-neige-et-la-lueur-des-bougies\" class=\"wp-block-heading\">En plein \u00e9t\u00e9, comment se projeter dans le brouillard, la neige et la lueur des bougies?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nadja Mathys:<\/strong> No\u00ebl est la p\u00e9riode la plus riche en \u00e9motions de l\u2019ann\u00e9e. Elle allie tradition, plaisir et convivialit\u00e9. Passer de l\u2019\u00e9t\u00e9 \u00e0 l\u2019hiver ne nous pose donc aucun probl\u00e8me. Nous voulons offrir des moments privil\u00e9gi\u00e9s \u00e0 notre client\u00e8le, et c\u2019est ce qui nous motive.<\/p>\n\n\n\n<h3 id=\"h-comment-elaborez-vous-le-concept-annuel-de-decoration-et-de-presentation-de-votre-magasin\" class=\"wp-block-heading\">Comment \u00e9laborez-vous le concept annuel de d\u00e9coration et de pr\u00e9sentation de votre magasin?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pascal Mathys: <\/strong>D\u00e8s la fin ao\u00fbt, nous entamons la planification de notre concept de No\u00ebl. Tout commence par une s\u00e9ance de lancement avec les chefs de service, au cours de laquelle nous d\u00e9finissons le concept global. Les \u00e9quipes de vente et de production travaillent en \u00e9troite collaboration. Notre objectif est que l\u2019esprit de No\u00ebl se retrouve comme un fil rouge dans tous les aspects de notre offre: les produits, les emballages, la pr\u00e9sentation en magasin et la d\u00e9coration.<\/p>\n\n\n\n<h3 id=\"h-a-quoi-accordez-vous-une-importance-particuliere\" class=\"wp-block-heading\">\u00c0 quoi accordez-vous une importance particuli\u00e8re?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P.\u202fM.:<\/strong> Beaucoup de gens ne voient plus que le produit fini. A travers notre offre, nous souhaitons montrer toute la passion, la pr\u00e9cision et le savoir-faire artisanal qui se cachent derri\u00e8re chacune de nos sp\u00e9cialit\u00e9s de No\u00ebl. Nos ateliers de fabrication de maisons en pain d\u2019\u00e9pices et nos kits \u00e0 r\u00e9aliser chez soi permettent de cr\u00e9er des moments de partage interg\u00e9n\u00e9rationnels. Nous proposons \u00e9galement des animations cr\u00e9atives pour petits et grands.<\/p>\n\n\n\n<h3 id=\"h-quelle-est-l-importance-d-une-decoration-et-d-une-presentation-harmonieuses-pour-votre-magasin\" class=\"wp-block-heading\">Quelle est l\u2019importance d\u2019une d\u00e9coration et d\u2019une pr\u00e9sentation harmonieuses pour votre magasin?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N.\u202fM.:<\/strong> Une d\u00e9coration harmonieuse fait tout autant partie de No\u00ebl que l\u2019odeur des biscuits tout juste sortis du four. Elle cr\u00e9e une atmosph\u00e8re, transforme les achats en une v\u00e9ritable exp\u00e9rience et suscite des \u00e9motions.<\/p>\n\n\n\n<h3 id=\"h-pourquoi-l-emballage-joue-t-il-un-role-si-important\" class=\"wp-block-heading\">Pourquoi l\u2019emballage joue-t-il un r\u00f4le si important?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P.\u202fM.: <\/strong>L\u2019emballage est souvent la premi\u00e8re impression que laissent nos produits et constitue donc un \u00e9l\u00e9ment essentiel de l\u2019exp\u00e9rience globale. Avec notre partenaire de longue date, Pawi Packaging AG, nous concevons des emballages qui portent notre signature. Nos collections de No\u00ebl et de l\u2019Epiphanie, r\u00e9alis\u00e9es avec soin, ainsi que nos calendriers de l\u2019Avent originaux rendent le plaisir d\u2019offrir et de d\u00e9guster encore plus sp\u00e9cial.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/08\/15_2_beck_mathys_weihnachtspralinen-768x1024.jpg\" alt=\"\" class=\"wp-image-164929\" style=\"aspect-ratio:0.7499961852445258;width:435px;height:auto\" srcset=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/08\/15_2_beck_mathys_weihnachtspralinen-768x1024.jpg 768w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/08\/15_2_beck_mathys_weihnachtspralinen.jpg 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-quels-criteres-privilegiez-vous-pour-le-choix-des-materiaux\" class=\"wp-block-heading\">Quels crit\u00e8res privil\u00e9giez-vous pour le choix des mat\u00e9riaux?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P.\u202fM.:<\/strong> Notre \u00e9quipe charg\u00e9e des emballages consacre beaucoup de temps \u00e0 la s\u00e9lection de mat\u00e9riaux durables et de grande qualit\u00e9. Chaque emballage est con\u00e7u avec soin et pr\u00e9par\u00e9 \u00e0 la main.<\/p>\n\n\n\n<h3 id=\"h-quels-sont-les-faux-pas-a-eviter\" class=\"wp-block-heading\">Quels sont les faux pas \u00e0 \u00e9viter?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N.\u202fM.: <\/strong>Tout ce qui manque de coh\u00e9rence est \u00e0 proscrire. La d\u00e9coration, les produits, les emballages et la pr\u00e9sentation du magasin doivent former un ensemble coh\u00e9rent et refl\u00e9ter nos valeurs. Notre devise est: \u00abMoins, c\u2019est souvent plus\u00bb. Une mise en sc\u00e8ne soign\u00e9e cr\u00e9e une ambiance sans d\u00e9tourner l\u2019attention de nos produits artisanaux.<\/p>\n\n\n\n<h3 id=\"h-quels-conseils-donneriez-vous-a-vos-collegues\" class=\"wp-block-heading\">Quels conseils donneriez-vous \u00e0 vos coll\u00e8gues?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P.\u202fM.:<\/strong> Osez afficher votre style. Un concept global coh\u00e9rent, le souci du d\u00e9tail et le courage d\u2019allier tradition et id\u00e9es nouvelles permettent de cr\u00e9er une exp\u00e9rience d\u2019achat qui s\u00e9duit la client\u00e8le et laisse un souvenir durable.<\/p>\n\n\n\n<h3 id=\"h-que-souhaitez-vous-transmettre-a-votre-clientele-pendant-la-periode-de-l-avent\" class=\"wp-block-heading\">Que souhaitez-vous transmettre \u00e0 votre client\u00e8le pendant la p\u00e9riode de l\u2019Avent?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N.\u202fM.: <\/strong>Nous souhaitons offrir \u00e0 notre client\u00e8le bien plus que du pain, des biscuits ou des cadeaux. No\u00ebl est synonyme de chaleur, de r\u00e9confort et de souvenirs partag\u00e9s. Si nos produits contribuent \u00e0 cr\u00e9er de beaux moments en famille et entre amis, alors notre objectif est atteint.<\/p>\n\n\n\n<h3 id=\"h-que-souhaitez-vous-personnellement-pour-les-prochaines-fetes-de-fin-d-annee\" class=\"wp-block-heading\">Que souhaitez-vous personnellement pour les prochaines f\u00eates de fin d\u2019ann\u00e9e?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P.\u202fM.:<\/strong> La p\u00e9riode de No\u00ebl est la plus intense de l\u2019ann\u00e9e\u2009: elle est source de beaucoup de joie, mais aussi d\u2019un travail colossal. Malgr\u00e9 l\u2019effervescence de cette p\u00e9riode, nous esp\u00e9rons pouvoir prendre le temps de profiter de notre famille et de nos amis. Et bien s\u00fbr, nous nous r\u00e9jouissons de voir notre passion pour l\u2019artisanat appr\u00e9ci\u00e9e et de pouvoir, ensemble, nous rem\u00e9morer une belle saison de No\u00ebl couronn\u00e9e de succ\u00e8s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/beck-mathys.ch\" data-type=\"link\" data-id=\"beck-mathys.ch\" target=\"_blank\" rel=\"noreferrer noopener\">beck-mathys.ch<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><em>Interview: Claudia Vernocchi<br><sup>Photos: M\u00e0d<\/sup><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors qu\u2019il fait dehors une chaleur estivale, chez Beck Mathys AG \u00e0 Sch\u00f6ftland (AG), les pr\u00e9paratifs pour l\u2019Avent et No\u00ebl battent leur plein. Cette interview montre pourquoi, outre la qualit\u00e9 des produits et l\u2019hospitalit\u00e9, l\u2019emballage et la d\u00e9coration jouent un r\u00f4le important pour offrir une exp\u00e9rience client harmonieuse.<\/p>\n","protected":false},"author":5,"featured_media":164910,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-164930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boulangeries-confiseries"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L\u2019Avent en plein \u00e9t\u00e9 chez Beck Mathys | SBC<\/title>\n<meta name=\"description\" content=\"Alors qu\u2019il fait dehors une chaleur estivale, chez Beck Mathys AG \u00e0 Sch\u00f6ftland (AG), les 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