{"id":164342,"date":"2026-07-15T13:23:20","date_gmt":"2026-07-15T11:23:20","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=164342"},"modified":"2026-07-16T15:18:17","modified_gmt":"2026-07-16T13:18:17","slug":"par-et-pour-les-jeunes-la-6e-vague","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/par-et-pour-les-jeunes-la-6e-vague\/","title":{"rendered":"Par et pour les jeunes \u2013 la 6e vague"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Le 12\u202fao\u00fbt marquera le lancement de la sixi\u00e8me vague de la campagne de promotion de la rel\u00e8ve de l\u2019Association suisse des patrons boulangers-confiseurs (BCS). Enti\u00e8rement rafra\u00eechie, elle se veut plus moderne, plus cool et plus proche des jeunes, exactement ce qu\u2019il faut pour le public cible: les g\u00e9n\u00e9rations Z et Alpha, \u00e0 l\u2019aube de leur entr\u00e9e dans la vie active.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette ann\u00e9e encore, la BCS poursuit un objectif clair: susciter l\u2019int\u00e9r\u00eat des jeunes pour le secteur. Forte du succ\u00e8s de la cinqui\u00e8me vague, la nouvelle campagne, qui se d\u00e9roulera du 12\u202fao\u00fbt au 9\u202fseptembre, adopte encore davantage les codes et le langage des jeunes, tout en misant sur les plateformes o\u00f9 ils sont r\u00e9ellement pr\u00e9sents: Instagram et TikTok. Le but est de leur offrir un aper\u00e7u authentique et sans fard des coulisses des m\u00e9tiers de boulanger-p\u00e2tissier-confiseur CFC et de gestionnaire du commerce de d\u00e9tail en boulangerie-p\u00e2tisserie-confiserie CFC, afin de leur donner envie de d\u00e9couvrir le secteur.<\/p>\n\n\n\n<h2 id=\"h-de-nouveaux-visuels-et-accroches\" class=\"wp-block-heading\">De nouveaux visuels et accroches<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La sixi\u00e8me vague s\u2019accompagne de nouveaux sujets de campagne mettant en sc\u00e8ne les domaines de la boulangerie, de la confiserie et du commerce de d\u00e9tail. Des photos in\u00e9dites constituent le fil conducteur de la campagne sur les r\u00e9seaux sociaux. Son identit\u00e9 visuelle dynamique et audacieuse se distingue par des couleurs vives (vert, rose, jaune et bleu) devenues la signature de la campagne. Les accroches s\u2019adressent express\u00e9ment au public cible\u2009: elles sont percutantes, pleines d\u2019assurance et teint\u00e9es d\u2019humour. L\u2019essentiel demeure toutefois inchang\u00e9: donner la parole aux apprentis et aux jeunes professionnels, directement sur leur lieu de travail, pour qu\u2019ils racontent leur quotidien en personne.<\/p>\n\n\n\n<h2 id=\"h-tiktok-au-coeur-de-la-campagne\" class=\"wp-block-heading\">TikTok au c\u0153ur de la campagne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui a fait le succ\u00e8s de la cinqui\u00e8me vague est d\u00e9sormais d\u00e9velopp\u00e9 de mani\u00e8re encore plus cibl\u00e9e. Les r\u00eanes sont confi\u00e9es \u00e0 la jeunesse. TikTok et Instagram occupent une place centrale: des apprentis en entreprise et de jeunes professionnels de l\u2019Ecole professionnelle Richemont de Lucerne montrent leur quotidien tel qu\u2019il est: sans filtre, authentique, proche de la r\u00e9alit\u00e9 et cool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avant le coup d\u2019envoi de la sixi\u00e8me vague, et au-del\u00e0, les apprentis peuvent \u00e0 nouveau participer \u00e0 la campagne \u00abForme ton avenir\u00bb en partageant leur enthousiasme et leurs exp\u00e9riences professionnelles. Qu\u2019il s\u2019agisse d\u2019une vid\u00e9o TikTok tourn\u00e9e au fournil ou d\u2019une story Instagram derri\u00e8re le comptoir, les contenus naissent l\u00e0 o\u00f9 l\u2019artisanat se vit au quotidien: au c\u0153ur des boulangeries-p\u00e2tisseries-confiseries et du commerce de d\u00e9tail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu es boulanger, p\u00e2tissier, confiseur ou tu travailles dans le commerce de d\u00e9tail de la branche\u2009? Montre-le au monde entier\u2009! Sous le slogan \u00abPartage ton m\u00e9tier sur TikTok\u00bb, nous recherchons de jeunes professionnels pr\u00eats \u00e0 faire d\u00e9couvrir leur quotidien \u00e0 la communaut\u00e9 \u2013 sans filtre, en toute simplicit\u00e9 et avec authenticit\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-addfa582-779a-439f-b0a3-d43b056179b3\" href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/05\/guideline-tiktok_fr.pdf\"><strong>guideline-tiktok_fr<\/strong><\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/05\/guideline-tiktok_fr.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-addfa582-779a-439f-b0a3-d43b056179b3\">Herunterladen<\/a><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-forme-ton-avenir-aussi-en-entreprise\" class=\"wp-block-heading\">Forme ton avenir\u2009\u2026 aussi en entreprise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le mat\u00e9riel physique destin\u00e9 aux points de vente et aux salons des m\u00e9tiers (cartes postales, roll-ups, etc.) conserve son design actuel jusqu\u2019en 2029, la refonte optique ne concernant que les visuels sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/swissbaker.ch\/fr\/association\/prestations-de-service\/marketing-communication\/campagne-de-releve\/\" type=\"link\" id=\"https:\/\/swissbaker.ch\/verband\/dienstleistungen-services\/marketing-kommunikation\/nachwuchskampagne\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aper\u00e7u de l\u2019ensemble des supports publicitaires et possibilit\u00e9s&#8230;\u00bb<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><em>BCS<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 12\u202fao\u00fbt marquera le lancement de la sixi\u00e8me vague de la campagne de promotion de la rel\u00e8ve de l\u2019Association suisse des patrons boulangers-confiseurs (BCS). Enti\u00e8rement rafra\u00eechie, elle se veut plus moderne, plus cool et plus proche des jeunes, exactement ce qu\u2019il faut pour le public cible\u2009: les g\u00e9n\u00e9rations Z et Alpha, \u00e0 l\u2019aube de leur entr\u00e9e dans la vie active.<\/p>\n","protected":false},"author":5,"featured_media":164459,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,47],"tags":[],"class_list":["post-164342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association","category-formation-releve"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Par et pour les jeunes \u2013 la 6e vague | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/par-et-pour-les-jeunes-la-6e-vague\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Par et pour les jeunes \u2013 la 6e vague\" \/>\n<meta property=\"og:description\" content=\"Le 12\u202fao\u00fbt marquera le lancement de la sixi\u00e8me vague de la campagne de promotion de la rel\u00e8ve de l\u2019Association suisse des patrons boulangers-confiseurs (BCS). Enti\u00e8rement rafra\u00eechie, elle se veut plus moderne, plus cool et plus proche des jeunes, exactement ce qu\u2019il faut pour le public cible\u2009: les g\u00e9n\u00e9rations Z et Alpha, \u00e0 l\u2019aube de leur entr\u00e9e dans la vie active.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/par-et-pour-les-jeunes-la-6e-vague\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swissbaker.ch\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-15T11:23:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T13:18:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/07\/nachwuchskampagne_2026_2_fr.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"712\" \/>\n\t<meta property=\"og:image:type\" 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