{"id":163673,"date":"2026-06-17T13:03:37","date_gmt":"2026-06-17T11:03:37","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=163673"},"modified":"2026-06-17T13:22:20","modified_gmt":"2026-06-17T11:22:20","slug":"matcha-matiere-premiere-polyvalente","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/matcha-matiere-premiere-polyvalente\/","title":{"rendered":"Matcha: mati\u00e8re premi\u00e8re polyvalente"},"content":{"rendered":"\n<p><strong>Le matcha est pass\u00e9 du statut de tendance \u00e0 celui d\u2019\u00e9l\u00e9ment incontournable des assortiments modernes. Il offre de nouvelles possibilit\u00e9s aux boulangeries et aux confiseries, \u00e0 condition que la qualit\u00e9, la transformation et les caract\u00e9ristiques sensorielles soient au rendez-vous.<\/strong><\/p>\n\n\n\n<p>Au cours des derni\u00e8res ann\u00e9es, le matcha est pass\u00e9 d\u2019un produit de niche issu de la culture japonaise du th\u00e9 \u00e0 une valeur s\u00fbre du secteur alimentaire europ\u00e9en. Cette poudre d\u2019un vert intense gagne en importance dans le secteur de la boulangerie-confiserie. Une chose est s\u00fbre: le matcha est bien plus qu\u2019une mode \u00e9ph\u00e9m\u00e8re. Employ\u00e9 \u00e0 bon escient, il offre un potentiel int\u00e9ressant, tant sur le plan sensoriel qu\u2019\u00e9conomique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-matiere-premiere-aux-nuances-de-qualite\">Une mati\u00e8re premi\u00e8re aux nuances de qualit\u00e9<\/h2>\n\n\n\n<p>Le matcha est un th\u00e9 vert finement moulu, fabriqu\u00e9 \u00e0 partir de feuilles de th\u00e9 cultiv\u00e9es \u00e0 l\u2019ombre (tencha). Pour un usage professionnel, il est essentiel de distinguer les diff\u00e9rents niveaux de qualit\u00e9. Le \u00abCeremonial Grade\u00bb est principalement destin\u00e9 \u00e0 la d\u00e9gustation pure du th\u00e9, tandis que le \u00ab\u2009Culinary Grade\u2009\u00bb est g\u00e9n\u00e9ralement privil\u00e9gi\u00e9 dans le contexte artisanal.<\/p>\n\n\n\n<p><strong>Les crit\u00e8res suivants sont d\u00e9terminants pour la transformation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>couleur: <\/strong>un matcha de haute qualit\u00e9 pr\u00e9sente un vert vif et intense\u2009; des teintes jaun\u00e2tres ou olives indiquent une qualit\u00e9 inf\u00e9rieure ou une oxydation;<\/li>\n\n\n\n<li><strong>ar\u00f4me: <\/strong>les bonnes qualit\u00e9s se caract\u00e9risent par une note umami prononc\u00e9e et une l\u00e9g\u00e8re amertume;<\/li>\n\n\n\n<li><strong>comportement \u00e0 la chaleur: <\/strong>plus la qualit\u00e9 est \u00e9lev\u00e9e, mieux l\u2019ar\u00f4me r\u00e9siste, m\u00eame dans les pr\u00e9parations cuites ou chauff\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p>Dans la pratique, un matcha de moindre qualit\u00e9 donne souvent aux produits de boulangerie un profil gustatif plat et l\u00e9g\u00e8rement terne. Une s\u00e9lection rigoureuse de la mati\u00e8re premi\u00e8re est donc d\u00e9terminante pour le produit final.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-utilisation-en-boulangerie\">Utilisation en boulangerie<\/h2>\n\n\n\n<p>Le matcha peut \u00eatre int\u00e9gr\u00e9 de multiples fa\u00e7ons \u00e0 des recettes classiques et modernes. En raison de sa couleur et de son ar\u00f4me intenses, il est toutefois essentiel de doser avec pr\u00e9cision. Applications typiques en boulangerie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>p\u00e2tes lev\u00e9es (brioche ou tresse par exemple) pour apporter une touche visuelle\u2009;<\/li>\n\n\n\n<li>p\u00e2tes feuillet\u00e9es et lev\u00e9es feuillet\u00e9es associ\u00e9es \u00e0 des garnitures sucr\u00e9es\u2009;<\/li>\n\n\n\n<li>produits au levain, o\u00f9 la l\u00e9g\u00e8re amertume sert de contraste.<\/li>\n<\/ul>\n\n\n\n<p>A noter\u2009: le matcha doit \u00eatre incorpor\u00e9 de mani\u00e8re aussi homog\u00e8ne que possible dans la masse s\u00e8che ou tamis\u00e9 au pr\u00e9alable afin d\u2019\u00e9viter la formation de grumeaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-utilisation-en-confiserie\">Utilisation en confiserie<\/h2>\n\n\n\n<p>En confiserie, le matcha ouvre de nouvelles dimensions sensorielles. Il s\u2019harmonise particuli\u00e8rement bien avec les ingr\u00e9dients sucr\u00e9s et riches en mati\u00e8res grasses, qui \u00e9quilibrent son amertume. <\/p>\n\n\n\n<p><strong>Associations \u00e9prouv\u00e9es:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>matcha et chocolat blanc (ganache, fourrage);<\/li>\n\n\n\n<li>ingr\u00e9dients fruit\u00e9s tels que la framboise ou la mangue;<\/li>\n\n\n\n<li>ar\u00f4mes de noix (s\u00e9same ou amande par exemple).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/06\/12_1_matcha-pralinen_adobe_stock-1024x608.jpg\" alt=\"\" class=\"wp-image-163667\" srcset=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/06\/12_1_matcha-pralinen_adobe_stock-1024x608.jpg 1024w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/06\/12_1_matcha-pralinen_adobe_stock-768x456.jpg 768w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/06\/12_1_matcha-pralinen_adobe_stock.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Pralin\u00e9 au matcha (Elizaveta &#8211; adobestock)<\/em><\/figcaption><\/figure>\n\n\n\n<p>Le matcha est \u00e9galement de plus en plus utilis\u00e9 dans les entremets modernes ou dans les gla\u00e7ages. Outre son go\u00fbt, sa couleur naturelle, obtenue sans additifs artificiels, joue ici un r\u00f4le important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-potentiel-supplementaire-dans-les-boissons\">Potentiel suppl\u00e9mentaire dans les boissons<\/h2>\n\n\n\n<p>Au-del\u00e0 des produits de boulangerie et de confiserie, le matcha offre des possibilit\u00e9s int\u00e9ressantes dans le segment des boissons. Le matcha latte chaud ou froid s\u2019est notamment impos\u00e9 comme un incontournable dans l\u2019assortiment de nombreux \u00e9tablissements. Pour les boulangeries et les confiseries, cela repr\u00e9sente un v\u00e9ritable potentiel compl\u00e9mentaire: cr\u00e9ation d\u2019offres combinant produit et boisson, attrait renforc\u00e9 aupr\u00e8s d\u2019une client\u00e8le plus jeune et sensible aux tendances, et \u00e9largissement de l\u2019assortiment avec un investissement limit\u00e9.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-le-matcha-seduit-la-jeune-clientele\">Le matcha s\u00e9duit la jeune client\u00e8le<br><\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:32% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"640\" height=\"594\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/06\/jeremias_witschi.jpg\" alt=\"\" class=\"wp-image-163669 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Boisson ou p\u00e2tisserie, le matcha conna\u00eet un succ\u00e8s grandissant. <strong>Jeremias Witschi<\/strong>, responsable des ventes et de la restauration, explique comment la <strong>boulangerie Reinhard \u00e0 Berne<\/strong> surfe sur cette tendance et quelles sont les cr\u00e9ations les plus pris\u00e9es.<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>Qu\u2019est-ce qui vous a incit\u00e9 \u00e0 int\u00e9grer des produits au matcha dans votre gamme?<br><\/strong>Compte tenu de notre volont\u00e9 de proposer une expertise en caf\u00e9 de barista sur plusieurs sites, nous ne pouvions tout simplement pas passer \u00e0 c\u00f4t\u00e9 de ce th\u00e8me et avons compl\u00e9t\u00e9 notre offre avec des cr\u00e9ations \u00e0 base de th\u00e9. La demande ne cesse de cro\u00eetre, notamment parce que notre concept de caf\u00e9 situ\u00e9 \u00e0 proximit\u00e9 de l\u2019universit\u00e9 attire aussi un public jeune. Dans le domaine du th\u00e9, nous pouvons compter sur le soutien d\u2019un partenaire exp\u00e9riment\u00e9 issu d\u2019un magasin sp\u00e9cialis\u00e9 dans le th\u00e9 \u00e0 Berne.<\/p>\n\n\n\n<p><strong>Quelle cr\u00e9ation \u00e0 base de matcha remporte le plus de succ\u00e8s aupr\u00e8s de votre client\u00e8le, et pourquoi?<\/strong><br>En t\u00eate de liste se trouve le classique matcha latte, qui est de plus en plus souvent servi avec des alternatives v\u00e9g\u00e9tales. Les variantes saisonni\u00e8res telles que le matcha \u00e0 la fraise sont \u00e9galement tr\u00e8s appr\u00e9ci\u00e9es. Le matcha conna\u00eet un grand succ\u00e8s dans la p\u00e2tisserie, par exemple sous forme de cookies associ\u00e9s \u00e0 des noix de macadamia et du yaourt.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-composant-premium\">Composant premium<\/h2>\n\n\n\n<p>A l\u2019achat, le matcha est nettement plus cher que les ingr\u00e9dients classiques tels que le cacao ou les \u00e9pices. En contrepartie, il permet une diff\u00e9renciation claire de la gamme et s\u2019adresse \u00e0 un groupe cible pr\u00eat \u00e0 d\u00e9penser.<\/p>\n\n\n\n<p>Dans la pratique, le matcha se positionne donc moins comme un produit de masse que comme un ingr\u00e9dient haut de gamme offrant un potentiel de marge \u00e9lev\u00e9. Il est essentiel de l\u2019int\u00e9grer de mani\u00e8re r\u00e9fl\u00e9chie dans la gamme, id\u00e9alement sous la forme de sp\u00e9cialit\u00e9s s\u00e9lectionn\u00e9es et clairement mises en avant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-avis-d-experte\">Avis d\u2019experte<\/h2>\n\n\n\n<p>Sa transformation requiert une approche r\u00e9fl\u00e9chie. Comme le souligne Manuela Schwab, responsable du d\u00e9partement p\u00e2tisserie-confiserie \u00e0 l\u2019Ecole professionnelle Richemont: \u00abLe matcha apporte non seulement de la couleur, mais aussi une amertume caract\u00e9ristique au produit. L\u2019utiliser de mani\u00e8re cibl\u00e9e est comparable au travail du cacao, pour les p\u00e2tissiers, confiseurs, mais avec davantage de finesse et de nuances.\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Le matcha offre au secteur de la boulangerie-confiserie l\u2019opportunit\u00e9 de faire \u00e9voluer des produits traditionnels de mani\u00e8re cibl\u00e9e, en apportant de nouvelles orientations. Cela suppose toutefois une bonne connaissance de la mati\u00e8re premi\u00e8re ainsi qu\u2019une utilisation avis\u00e9e et pr\u00e9cise sur le plan artisanal. Employ\u00e9 \u00e0 bon escient, le matcha d\u00e9passe le simple effet de mode pour devenir un outil polyvalent, tant pour l\u2019innovation sensorielle que pour le positionnement dans le segment haut de gamme. <\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>Franzisca Ellenberger<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le matcha est pass\u00e9 du statut de tendance \u00e0 celui d\u2019\u00e9l\u00e9ment incontournable des assortiments modernes. Il offre de nouvelles possibilit\u00e9s aux boulangeries et aux confiseries, \u00e0 condition que la qualit\u00e9, la transformation et les caract\u00e9ristiques sensorielles soient au rendez-vous.<\/p>\n","protected":false},"author":5,"featured_media":163667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[1425,1423],"class_list":["post-163673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-production","tag-matcha-a-la-boulangerie","tag-matcha-a-la-confiserie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Matcha: mati\u00e8re premi\u00e8re polyvalente | SBC<\/title>\n<meta name=\"description\" content=\"Le matcha est pass\u00e9 du statut de tendance \u00e0 celui d\u2019\u00e9l\u00e9ment incontournable des assortiments modernes. 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