{"id":162614,"date":"2026-06-04T10:15:11","date_gmt":"2026-06-04T08:15:11","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=162614"},"modified":"2026-06-04T15:55:57","modified_gmt":"2026-06-04T13:55:57","slug":"rothlisberger-evolue","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/rothlisberger-evolue\/","title":{"rendered":"R\u00f6thlisberger \u00e9volue"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>En 2019, Hugo ter Braak, directeur national au sein d\u2019un groupe international, s\u2019est fix\u00e9 pour objectif de reprendre une boulangerie-confiserie. Depuis fin 2025, il est propri\u00e9taire de la boulangerie-p\u00e2tisserie R\u00f6thlisberger, qui compte sept points de vente \u00e0 Berne. Sa motivation est de faire bouger les choses.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hugo-ter-braak-vous-travailliez-dans-un-grand-groupe-structure-pourquoi-avoir-change-de-voie\">Hugo ter Braak, vous travailliez dans un grand groupe structur\u00e9. Pourquoi avoir chang\u00e9 de voie\u2009?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un grand groupe, les processus sont optimis\u00e9s et compliqu\u00e9s. Il est pratiquement impossible de prendre une d\u00e9cision seul et rapidement. J\u2019ai appris \u00e0 appr\u00e9cier la boulangerie-confiserie en m\u2019installant en Suisse; on y trouve des produits fantastiques. J\u2019ai le sentiment de pouvoir faire bouger les choses: le march\u00e9 \u00e9volue et il y a des gens comp\u00e9tents dans ce secteur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vous-travaillez-chez-rothlisberger-depuis-mars-2025-comment-s-est-passee-cette-annee\">Vous travaillez chez R\u00f6thlisberger depuis mars\u202f2025. Comment s\u2019est pass\u00e9e cette ann\u00e9e\u2009?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00e8s intens\u00e9ment. Je savais qu\u2019en tant que nouveau venu dans le secteur, j\u2019aurais \u00e9norm\u00e9ment \u00e0 apprendre. Je suis pass\u00e9 d\u2019un grand groupe \u00e0 une PME\u2009; auparavant, j\u2019avais un sp\u00e9cialiste pour chaque d\u00e9tail. Maintenant, c\u2019est: \u00abVas-y, lance-toi!\u00bb Mais je sais par exp\u00e9rience que presque tout peut se r\u00e9soudre quand on pers\u00e9v\u00e8re.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\"><strong>Hugo ter Braak<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\"><strong>Hugo ter Braak a travaill\u00e9 pour le groupe Swatch et le fabricant de produits d\u2019hygi\u00e8ne Kimberly-Clark. Il a pass\u00e9 plus de 20 ans chez ce dernier, notamment en tant que directeur national pour la Suisse et l\u2019Autriche. Au sein de ces groupes, il a principalement \u0153uvr\u00e9 dans le marketing, la vente et le d\u00e9veloppement commercial avant de se mettre \u00e0 son compte. Depuis fin 2025, il est propri\u00e9taire de la boulangerie-p\u00e2tisserie R\u00f6thlisberger \u00e0 Wabern (BE).<\/strong><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pourquoi-avez-vous-repris-cette-entreprise\">Pourquoi avez-vous repris cette entreprise?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deux facteurs \u00e9taient importants. D\u2019abord, il fallait qu\u2019il s\u2019agisse d\u2019une entreprise stable. Ensuite, je voulais pouvoir y apporter ma contribution. Je cherchais un d\u00e9fi. Je viens du monde de la vente et du marketing, je veux essayer de nouvelles choses, mettre en \u0153uvre des id\u00e9es et des visions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comment-etes-vous-tombe-sur-rothlisberger\">Comment \u00eates-vous tomb\u00e9 sur R\u00f6thlisberger?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En 2019, j\u2019ai inform\u00e9 Peter Schumacher, de Proback, que je souhaitais reprendre une boulangerie. Il m\u2019a r\u00e9guli\u00e8rement propos\u00e9 des \u00e9tablissements. Nos \u00e9changes professionnels m\u2019ont \u00e9t\u00e9 tr\u00e8s pr\u00e9cieux en tant que nouveau venu dans le secteur. A un moment, R\u00f6thlisberger a \u00e9t\u00e9 \u00e9voqu\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comment-s-est-deroulee-la-passation-de-pouvoir\">Comment s\u2019est d\u00e9roul\u00e9e la passation de pouvoir\u2009?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je leur ai expliqu\u00e9 dans quelle direction je souhaitais faire \u00e9voluer l\u2019entreprise. Puis sont venues les n\u00e9gociations, au cours desquelles Proback a apport\u00e9 un soutien neutre. Nous \u00e9tions d\u2019accord pour prendre le temps n\u00e9cessaire \u00e0 la passation de pouvoir, tout en la limitant au strict minimum. &#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2026 Le nouveau propri\u00e9taire d\u00e9voile dans le num\u00e9ro du 5 juin de Panissimo comment s&#8217;est d\u00e9roul\u00e9e la passation de pouvoir et quels changements Hugo ter Braak pr\u00e9voit d&#8217;apporter.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><em>Text et photo:<br>Diego Schwerzmann<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-questions-breves\">Questions br\u00e8ves<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pain d\u2019un kilo ou petit pain?<br><strong>Petit pain<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Croissant au chocolat ou \u00e0 la vanille?<br><strong>Croissant \u00e0 la vanille<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pralin\u00e9 ou tablette de chocolat?<br><strong>Tablette de chocolat<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Glace en pot ou en cornet?<br><strong>En pot<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snack ou repas?<br><strong>Snack<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sal\u00e9 ou sucr\u00e9?<br><strong>Sal\u00e9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Polar ou roman?<br><strong>Roman<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix ou jogging?<br><strong>Jogging<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agenda papier ou t\u00e9l\u00e9phone portable?<br><strong>T\u00e9l\u00e9phone portable<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chemise ou pull?<br><strong>Pull<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soleil d\u2019\u00e9t\u00e9 ou flocons de neige?<br><strong>Soleil d\u2019\u00e9t\u00e9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Magazine Panissimo, newsletter SBC ou r\u00e9seaux sociaux swissbaker?<br><strong>Magazine Panissimo<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-boulangerie-patisserie-rothlisberger-wabern-be\">Boulangerie-p\u00e2tisserie R\u00f6thlisberger, Wabern (BE)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ann\u00e9e de fondation: <strong>1995<\/strong><\/li>\n\n\n\n<li>Nombre de points de vente: <strong>7, dont 4 avec caf\u00e9<\/strong><\/li>\n\n\n\n<li>Collaborateurs: <strong>Environ 65 (1\/3 en production, 2\/3 \u00e0 la vente), dont 1 apprenti en production et 3 \u00e0 la vente<\/strong><br><br><strong>Infos: <a href=\"http:\/\/baeckerei-roethlisberger.ch\" type=\"link\" id=\"baeckerei-roethlisberger.ch\" target=\"_blank\" rel=\"noreferrer noopener\">baeckerei-roethlisberger.ch<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En 2019, Hugo ter Braak, directeur national au sein d\u2019un groupe international, s\u2019est fix\u00e9 pour objectif de reprendre une boulangerie-confiserie. Depuis fin 2025, il est propri\u00e9taire de la boulangerie-p\u00e2tisserie R\u00f6thlisberger, qui compte sept points de vente \u00e0 Berne. Sa motivation est de faire bouger les choses.<\/p>\n","protected":false},"author":5,"featured_media":162673,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[1392,1390,1394,533,1393],"class_list":["post-162614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boulangeries-confiseries","tag-boulangerie-rothlisberger","tag-hugo-ter-braak","tag-passation-de-pouvoir","tag-proback","tag-wabern"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>R\u00f6thlisberger \u00e9volue | SBC<\/title>\n<meta name=\"description\" content=\"En 2019, Hugo ter Braak, directeur national au sein d\u2019un groupe international, s\u2019est fix\u00e9 pour objectif de reprendre une boulangerie-confiserie.\" \/>\n<meta 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