{"id":162200,"date":"2026-05-22T16:17:28","date_gmt":"2026-05-22T14:17:28","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=162200"},"modified":"2026-05-22T16:25:34","modified_gmt":"2026-05-22T14:25:34","slug":"quelle-est-ma-visibilite","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/","title":{"rendered":"Quelle est ma visibilit\u00e9\u2009?"},"content":{"rendered":"\n<p>On entend r\u00e9guli\u00e8rement qu\u2019il est extr\u00eamement difficile de trouver une rel\u00e8ve qualifi\u00e9e pour notre secteur, et que cela semble mieux fonctionner dans la production que dans la vente.<\/p>\n\n\n\n<p>Pourquoi si peu de jeunes choisissent-ils sciemment un avenir dans le commerce de d\u00e9tail?<br>La vente est encore trop souvent sous-estim\u00e9e. Pour beaucoup, c\u2019est une solution transitoire plut\u00f4t qu\u2019une profession offrant de r\u00e9elles perspectives. Pourtant, le m\u00e9tier est devenu bien plus exigeant, et ce depuis longtemps. Aujourd\u2019hui, notre client\u00e8le attend un v\u00e9ritable conseil. D\u2019o\u00f9 viennent les ingr\u00e9dients? Dans quelle mesure la production est-elle durable? Qu\u2019est-ce qui rend un produit particulier? Les personnes actives dans la vente rendent ainsi notre artisanat concret et vivant.<\/p>\n\n\n\n<p>Or, ce r\u00f4le cl\u00e9 n\u2019est souvent pas suffisamment valoris\u00e9. La formation continue est encore trop rarement une priorit\u00e9, alors qu\u2019elle est aujourd\u2019hui essentielle. Car pour vendre la durabilit\u00e9 et la qualit\u00e9, il faut les comprendre et savoir les expliquer. Et pour cr\u00e9er des exp\u00e9riences client, il faut savoir communiquer.<\/p>\n\n\n\n<p>Les exigences augmentent donc, mais le r\u00f4le du commerce de d\u00e9tail reste trop peu consid\u00e9r\u00e9.<br>C\u2019est pourquoi les perspectives de carri\u00e8re dans ce domaine restent peu visibles pour beaucoup. Pourtant, elles existent: formatrice professionnelle, sp\u00e9cialiste de branche, responsable de filiale, responsable des ventes, intervenante aux cours interentreprises, examen professionnel sup\u00e9rieur, jusqu\u2019\u00e0 propri\u00e9taire d\u2019entreprise.<\/p>\n\n\n\n<p>Il est crucial de rendre ces parcours visibles pour toutes et tous, et c\u2019est pr\u00e9cis\u00e9ment l\u00e0 que r\u00e9side l\u2019opportunit\u00e9! De nombreux cours et formations Richemont sont subventionn\u00e9s par les fonds DFO et les contributions aux frais d\u2019ex\u00e9cution. <\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>Lisa Frunz, membre du CC,<br>responsable du commerce de d\u00e9tail<\/em><br><em><sup>Photo: Franzisca Ellenberger<\/sup><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On entend r\u00e9guli\u00e8rement qu\u2019il est extr\u00eamement difficile de trouver une rel\u00e8ve qualifi\u00e9e pour notre secteur, et que cela semble mieux fonctionner dans la production que dans la vente.<\/p>\n","protected":false},"author":5,"featured_media":63619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,47],"tags":[],"class_list":["post-162200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association","category-formation-releve"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quelle est ma visibilit\u00e9\u2009? | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle est ma visibilit\u00e9\u2009?\" \/>\n<meta property=\"og:description\" content=\"On entend r\u00e9guli\u00e8rement qu\u2019il est extr\u00eamement difficile de trouver une rel\u00e8ve qualifi\u00e9e pour notre secteur, et que cela semble mieux fonctionner dans la production que dans la vente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swissbaker.ch\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T14:17:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T14:25:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/06\/lisa-frunz-zv-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"712\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simon Nussbaum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ch_swissbaker\" \/>\n<meta name=\"twitter:site\" content=\"@ch_swissbaker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Nussbaum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/\"},\"author\":{\"name\":\"Simon Nussbaum\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/#\/schema\/person\/74bd327b08c18ca6042c02ff6f0ed5e2\"},\"headline\":\"Quelle est ma visibilit\u00e9\u2009?\",\"datePublished\":\"2026-05-22T14:17:28+00:00\",\"dateModified\":\"2026-05-22T14:25:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/\"},\"wordCount\":310,\"publisher\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/06\/lisa-frunz-zv-2023.jpg\",\"articleSection\":[\"Association\",\"Formation\/Rel\u00e8ve\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/\",\"url\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/\",\"name\":\"Quelle est ma visibilit\u00e9\u2009? | SBC\",\"isPartOf\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/06\/lisa-frunz-zv-2023.jpg\",\"datePublished\":\"2026-05-22T14:17:28+00:00\",\"dateModified\":\"2026-05-22T14:25:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#primaryimage\",\"url\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/06\/lisa-frunz-zv-2023.jpg\",\"contentUrl\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/06\/lisa-frunz-zv-2023.jpg\",\"width\":1200,\"height\":712},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\/\/swissbaker.ch\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Association\",\"item\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/category\/association\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Quelle est ma visibilit\u00e9\u2009?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/#website\",\"url\":\"https:\/\/swissbaker.ch\/fr\/\",\"name\":\"SBC\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/swissbaker.ch\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/#organization\",\"name\":\"Schweizerischer B\u00e4cker-Confiseurmeister-Verband\",\"url\":\"https:\/\/swissbaker.ch\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/04\/sbc-logo-yoast.jpg\",\"contentUrl\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/04\/sbc-logo-yoast.jpg\",\"width\":512,\"height\":512,\"caption\":\"Schweizerischer B\u00e4cker-Confiseurmeister-Verband\"},\"image\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/swissbaker.ch\",\"https:\/\/x.com\/ch_swissbaker\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/#\/schema\/person\/74bd327b08c18ca6042c02ff6f0ed5e2\",\"name\":\"Simon Nussbaum\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/df0eced3bb556c806cb760cf503ade1ed1df25b4104d80d6fd28d93a9509aa12?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/df0eced3bb556c806cb760cf503ade1ed1df25b4104d80d6fd28d93a9509aa12?s=96&d=mm&r=g\",\"caption\":\"Simon Nussbaum\"},\"url\":\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/author\/simon-nussbaum\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quelle est ma visibilit\u00e9\u2009? | SBC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/","og_locale":"fr_FR","og_type":"article","og_title":"Quelle est ma visibilit\u00e9\u2009?","og_description":"On entend r\u00e9guli\u00e8rement qu\u2019il est extr\u00eamement difficile de trouver une rel\u00e8ve qualifi\u00e9e pour notre secteur, et que cela semble mieux fonctionner dans la production que dans la vente.","og_url":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/","og_site_name":"SBC","article_publisher":"https:\/\/www.facebook.com\/swissbaker.ch","article_published_time":"2026-05-22T14:17:28+00:00","article_modified_time":"2026-05-22T14:25:34+00:00","og_image":[{"width":1200,"height":712,"url":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/06\/lisa-frunz-zv-2023.jpg","type":"image\/jpeg"}],"author":"Simon Nussbaum","twitter_card":"summary_large_image","twitter_creator":"@ch_swissbaker","twitter_site":"@ch_swissbaker","twitter_misc":{"Written by":"Simon Nussbaum","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#article","isPartOf":{"@id":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/"},"author":{"name":"Simon Nussbaum","@id":"https:\/\/swissbaker.ch\/fr\/#\/schema\/person\/74bd327b08c18ca6042c02ff6f0ed5e2"},"headline":"Quelle est ma visibilit\u00e9\u2009?","datePublished":"2026-05-22T14:17:28+00:00","dateModified":"2026-05-22T14:25:34+00:00","mainEntityOfPage":{"@id":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/"},"wordCount":310,"publisher":{"@id":"https:\/\/swissbaker.ch\/fr\/#organization"},"image":{"@id":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#primaryimage"},"thumbnailUrl":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/06\/lisa-frunz-zv-2023.jpg","articleSection":["Association","Formation\/Rel\u00e8ve"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/","url":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/","name":"Quelle est ma visibilit\u00e9\u2009? | SBC","isPartOf":{"@id":"https:\/\/swissbaker.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#primaryimage"},"image":{"@id":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#primaryimage"},"thumbnailUrl":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/06\/lisa-frunz-zv-2023.jpg","datePublished":"2026-05-22T14:17:28+00:00","dateModified":"2026-05-22T14:25:34+00:00","breadcrumb":{"@id":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#primaryimage","url":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/06\/lisa-frunz-zv-2023.jpg","contentUrl":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/06\/lisa-frunz-zv-2023.jpg","width":1200,"height":712},{"@type":"BreadcrumbList","@id":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quelle-est-ma-visibilite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"","item":"https:\/\/swissbaker.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Association","item":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/category\/association\/"},{"@type":"ListItem","position":3,"name":"Quelle est ma visibilit\u00e9\u2009?"}]},{"@type":"WebSite","@id":"https:\/\/swissbaker.ch\/fr\/#website","url":"https:\/\/swissbaker.ch\/fr\/","name":"SBC","description":"","publisher":{"@id":"https:\/\/swissbaker.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/swissbaker.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/swissbaker.ch\/fr\/#organization","name":"Schweizerischer B\u00e4cker-Confiseurmeister-Verband","url":"https:\/\/swissbaker.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/swissbaker.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/04\/sbc-logo-yoast.jpg","contentUrl":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/04\/sbc-logo-yoast.jpg","width":512,"height":512,"caption":"Schweizerischer B\u00e4cker-Confiseurmeister-Verband"},"image":{"@id":"https:\/\/swissbaker.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/swissbaker.ch","https:\/\/x.com\/ch_swissbaker"]},{"@type":"Person","@id":"https:\/\/swissbaker.ch\/fr\/#\/schema\/person\/74bd327b08c18ca6042c02ff6f0ed5e2","name":"Simon Nussbaum","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/swissbaker.ch\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/df0eced3bb556c806cb760cf503ade1ed1df25b4104d80d6fd28d93a9509aa12?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df0eced3bb556c806cb760cf503ade1ed1df25b4104d80d6fd28d93a9509aa12?s=96&d=mm&r=g","caption":"Simon Nussbaum"},"url":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/author\/simon-nussbaum\/"}]}},"_links":{"self":[{"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/posts\/162200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/comments?post=162200"}],"version-history":[{"count":0,"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/posts\/162200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/media\/63619"}],"wp:attachment":[{"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/media?parent=162200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/categories?post=162200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/tags?post=162200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}