{"id":161397,"date":"2026-04-28T09:14:48","date_gmt":"2026-04-28T07:14:48","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=161397"},"modified":"2026-04-28T09:15:59","modified_gmt":"2026-04-28T07:15:59","slug":"la-fidelite-un-acte-a-recompenser","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/la-fidelite-un-acte-a-recompenser\/","title":{"rendered":"La fid\u00e9lit\u00e9 un acte \u00e0 r\u00e9compenser"},"content":{"rendered":"\n

Oui, la fid\u00e9lit\u00e9 m\u00e9rite d\u2019\u00eatre r\u00e9compens\u00e9e pour nos clients que ces derniers soient du domaine personnel et des entreprises. Savoir inscrire la relation client avec des actes probants, c\u2019est d\u00e9montrer la force de la relation entre l\u2019artisan et sa client\u00e8le. Pour cela, il ne faut pas br\u00fbler les \u00e9tapes mais mettre en place un concept de fid\u00e9lisation op\u00e9ratif et attractif. Il faut le faire sous formes diverses soit des cartes de fid\u00e9lit\u00e9 qui donnent des avantages, soit sous la forme de produits offerts ou d\u2019avantages sp\u00e9cifiques.<\/p>\n\n\n\n

L\u2019attribution d\u2019avantages li\u00e9s \u00e0 la fid\u00e9lit\u00e9 va accro\u00eetre le passage en magasin, accentuer les actes d\u2019achats et \u00e9largir ces derniers en termes divers. Il est cependant imp\u00e9ratif de mettre en place des canaux efficients de communications et que ces derniers soient clairs sur les avantages propos\u00e9s. Ceux-ci peuvent se manifester sous forme de rabais, de cadeaux gourmands ou de cumuls de points qui peuvent \u00eatre consid\u00e9r\u00e9s comme une monnaie d\u2019\u00e9change lors des achats.<\/p>\n\n\n\n

Le cercle de la fid\u00e9lit\u00e9 est un outil de proximit\u00e9, une marque de vos valeurs et du respect vis-\u00e0-vis de vos produits et de ceux qui les consomment ainsi. Il permet de faire de vos clients vos ambassadeurs de terrain.<\/p>\n\n\n\n

Pour ceux qui disposent d\u2019un tea-room ou salon de th\u00e9 en annexe du magasin, il est possible de jouer sur deux tableaux soit les produits vendus ou ceux consomm\u00e9s sur place.<\/p>\n\n\n\n

Alors soyez imaginatifs et pourquoi pas cr\u00e9er des \u00e9vents fid\u00e9lit\u00e9s r\u00e9guliers ou saisonniers, creusets d\u2019\u00e9changes entre vous et vos clients, et affirmer ainsi les qualit\u00e9s des relations humaines et de l\u2019univers soci\u00e9tal que sont vos entreprises et ce qu\u2019elles repr\u00e9sentent.<\/p>\n\n\n\n

Bernard Pignat, Chevalier d\u2019honneur
de la Confr\u00e9rie valaisanne des chevaliers du bon pain<\/em>
Photo: Johann Ruppen<\/em><\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"

Oui, la fid\u00e9lit\u00e9 m\u00e9rite d\u2019\u00eatre r\u00e9compens\u00e9e pour nos clients que ces derniers soient du domaine personnel et des entreprises. <\/p>\n","protected":false},"author":5,"featured_media":118780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-161397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-la-branche"],"acf":[],"yoast_head":"\nLa fid\u00e9lit\u00e9 un acte \u00e0 r\u00e9compenser | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/la-fidelite-un-acte-a-recompenser\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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