{"id":127558,"date":"2025-09-25T07:54:21","date_gmt":"2025-09-25T05:54:21","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=127558"},"modified":"2025-09-25T16:54:22","modified_gmt":"2025-09-25T14:54:22","slug":"une-nouvelle-voie-fort-prometteuse-pour-la-vente","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/une-nouvelle-voie-fort-prometteuse-pour-la-vente\/","title":{"rendered":"Une nouvelle voie fort prometteuse pour la vente"},"content":{"rendered":"\n<p><strong>Aux SwissSkills, le concours du commerce de d\u00e9tail s\u2019est d\u00e9roul\u00e9 sous une nouvelle forme: neuf candidates se sont affront\u00e9es pendant trois jours pour acc\u00e9der \u00e0 la finale. Le quatri\u00e8me jour, six d\u2019entre elles se sont qualifi\u00e9es. Certaines t\u00e2ches \u00e9taient aussi in\u00e9dites. Le bilan des responsables est particuli\u00e8rement positif.<\/strong><\/p>\n\n\n\n<p>En 2022, le commerce de d\u00e9tail a connu une r\u00e9forme de formation et, pour la premi\u00e8re fois cette ann\u00e9e, les candidats CFC ont \u00e9t\u00e9 \u00e9valu\u00e9s selon le concept Vente 2022+. Les responsables des SwissSkills dans le secteur du commerce de d\u00e9tail, Marie-Anna Schmidiger (comp\u00e9tences prof.) et Markus Zimmerli (soutien comp\u00e9tences prof.), ont os\u00e9 une nouvelle approche et ont enti\u00e8rement repens\u00e9 le concours\u2009; avec un franc succ\u00e8s.<\/p>\n\n\n\n<p>La s\u00e9lection a eu lieu pendant les trois premiers jours des championnats: neuf candidates se sont affront\u00e9es pour acc\u00e9der \u00e0 la finale. Le samedi, six d\u2019entre elles se sont retrouv\u00e9es. Elles ont commenc\u00e9 sans points et leurs t\u00e2ches sont rest\u00e9es secr\u00e8tes jusqu\u2019\u00e0 la fin. M\u00eame les autres membres du jury n\u2019\u00e9taient pas au courant. Les trois participantes qui n\u2019ont pas atteint la finale ont pu, en guise de consolation, prendre part ensemble \u00e0 un jeu de piste \u00e0 Berne le samedi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/09\/18_1_swissskills_verkauf_storytelling-1024x608.jpg\" alt=\"\" class=\"wp-image-127550\" srcset=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/09\/18_1_swissskills_verkauf_storytelling-1024x608.jpg 1024w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/09\/18_1_swissskills_verkauf_storytelling-768x456.jpg 768w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/09\/18_1_swissskills_verkauf_storytelling.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>La m\u00e9daill\u00e9e d&#8217;argent Fabia Stocker lors des \u00e9preuves finales<\/em><\/figcaption><\/figure>\n\n\n\n<p>L\u2019accent a \u00e9t\u00e9 mis sur l\u2019entretien de vente, les d\u00e9gustations et l\u2019entretien de vente \u00e0 table. Une attention particuli\u00e8re a \u00e9t\u00e9 accord\u00e9e au \u00abstorytelling\u00bb. De nouvelles contributions sur les r\u00e9seaux sociaux et la conception d\u2019un flyer ont d\u00fb \u00eatre r\u00e9alis\u00e9es.<\/p>\n\n\n\n<p>Le jury a salu\u00e9 la bonne pr\u00e9paration, la grande motivation et la coh\u00e9sion des candidates. Un point faible est toutefois apparu dans l\u2019analyse des besoins lors de l\u2019entretien de vente. \u00abIl y a l\u00e0 encore un potentiel d\u2019am\u00e9lioration\u00bb, a constat\u00e9 Markus Zimmerli, vice-directeur de l\u2019Ecole professionnelle Richemont. Par exemple, lorsqu\u2019une commande est pass\u00e9e pour un anniversaire, il faut poser des questions sur le th\u00e8me de la f\u00eate, la pr\u00e9sence \u00e9ventuelle d\u2019invit\u00e9s v\u00e9g\u00e9tariens ou d\u2019allergiques. Le jour de la finale, les participants ont d\u00fb r\u00e9agir de mani\u00e8re inattendue \u00e0 une r\u00e9clamation li\u00e9e \u00e0 cette commande.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1000\" height=\"765\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/09\/leony_plumey.jpg\" alt=\"\" class=\"wp-image-127627\" style=\"width:661px;height:auto\" srcset=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/09\/leony_plumey.jpg 1000w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/09\/leony_plumey-768x588.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-des-championnats-modernes\">\u00abDes championnats modernes\u00bb<\/h2>\n\n\n\n<p>Cette premi\u00e8re est une r\u00e9ussite. Marion Eichenberger (B\u00e4ckerei &#8211; Konditorei Eichenberger AG, Langnau i.E.) a d\u00e9clar\u00e9: \u00abLe nouveau syst\u00e8me est excellent. Dans la vente, nous devons souvent r\u00e9agir spontan\u00e9ment. Ce genre de surprises fait partie du quotidien.\u00bb Pour l\u2019experte Monika Wick (Steiner-Beck AG, Wetzikon), ces journ\u00e9es ont \u00e9t\u00e9 \u2009une fois de plus un v\u00e9ritable \u00e9v\u00e9nement!\u00bb Elle a aussi f\u00e9licit\u00e9 l\u2019organisation. Marie-Anna Schmidiger, de la Confiserie Spr\u00fcngli AG, s\u2019est montr\u00e9e extr\u00eamement satisfaite: \u00abNous avons d\u00e9sormais des championnats modernes.\u00bb Et l\u2019experte L\u00e9ane Plumey (Taillens SA, Crans-Montana), championne suisse du commerce de d\u00e9tail 2022, a d\u00e9clar\u00e9: \u00abNous \u00e9voluons avec notre temps, c\u2019est parfait.\u00bb<\/p>\n\n\n\n<p><a href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/galerie\/swissskills-2025-samedi-le-20-septembre\/\"><strong>Galerie de photos&#8230;\u00bb<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-text-align-right\"><br><em>Claudia Vernocchi<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aux SwissSkills, le concours du commerce de d\u00e9tail s\u2019est d\u00e9roul\u00e9 sous une nouvelle forme: neuf candidates se sont affront\u00e9es pendant trois jours pour acc\u00e9der \u00e0 la finale. Le quatri\u00e8me jour, six d\u2019entre elles se sont qualifi\u00e9es. Certaines t\u00e2ches \u00e9taient aussi in\u00e9dites. Le bilan des responsables est particuli\u00e8rement positif.<\/p>\n","protected":false},"author":5,"featured_media":127550,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,50],"tags":[],"class_list":["post-127558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concours","category-vente-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Une nouvelle voie fort prometteuse pour la vente | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/une-nouvelle-voie-fort-prometteuse-pour-la-vente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une nouvelle voie fort prometteuse pour la vente\" \/>\n<meta property=\"og:description\" content=\"Aux SwissSkills, le concours du commerce de d\u00e9tail s\u2019est d\u00e9roul\u00e9 sous une nouvelle forme: neuf candidates se sont affront\u00e9es pendant trois jours pour acc\u00e9der \u00e0 la finale. 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