{"id":120358,"date":"2025-05-20T08:31:54","date_gmt":"2025-05-20T06:31:54","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=120358"},"modified":"2025-05-23T14:08:17","modified_gmt":"2025-05-23T12:08:17","slug":"quand-le-chocolat-emballe","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/quand-le-chocolat-emballe\/","title":{"rendered":"Quand le chocolat emballe"},"content":{"rendered":"\n

Sous l\u2019\u00e9gide de Pralin\u00e9 Scherrer \u00e0 Saint-Gall, deux femmes issues d\u2019autres horizons se r\u00e9alisent depuis 2008: la propri\u00e9taire Vittoria Kreis et sa fille et copropri\u00e9taire Romina Hengartner forment un duo impressionnant. Avec courage, d\u00e9termination et une passion folle pour le chocolat.<\/strong><\/p>\n\n\n\n

Le caf\u00e9 nostalgique, qui abrite la seule succursale de Pralin\u00e9 Scherrer dans le quartier de l\u2019abbaye de Saint-Gall, existe depuis 150 ans. Fond\u00e9 en 1875 par Ludovico Ferrari, un chocolatier tessinois, le caf\u00e9 du m\u00eame nom a \u00e9t\u00e9 repris par la famille Scherrer en 1939. Depuis 2008, l\u2019\u00e9quipe men\u00e9e par Vittoria Kreis et Romina Hengartner veille au maintien des exigences de qualit\u00e9 \u00e9lev\u00e9es de la manufacture.<\/p>\n\n\n\n

\"\"
Le caf\u00e9 nostalgique situ\u00e9 sur la Klosterplatz \u00e0 Saint-Gall est l\u2019endroit id\u00e9al pour se laisser tenter par des gourmandises sucr\u00e9es. Aucun produit sal\u00e9 n\u2019y est propos\u00e9.<\/em><\/figcaption><\/figure>\n\n\n\n

Deux femmes qui ont du flair<\/h2>\n\n\n\n

\u00abQuand la fi\u00e8vre du chocolat vous prend, elle ne vous l\u00e2che plus. C\u2019est comme une tique, mais une tique qui vous comble sans vous saigner!\u00bb C\u2019est ainsi que Vittoria Kreis d\u00e9crit son penchant pour le chocolat. Sp\u00e9cialiste en marketing, elle a repris la maison traditionnelle Pralin\u00e9 Scherrer \u00e0 Saint-Gall en 2008.<\/p>\n\n\n\n

Sa fille Romina Hengartner r\u00e9sume sa motivation en une seule question: \u00abQui n\u2019aime pas le chocolat?\u00bb Apr\u00e8s avoir acquis une premi\u00e8re exp\u00e9rience dans le secteur gr\u00e2ce \u00e0 des missions ponctuelles, elle a rejoint l\u2019entreprise \u00e0 temps plein en 2015. Elle est aujourd\u2019hui copropri\u00e9taire de Pralin\u00e9 Scherrer.<\/p>\n\n\n

\n
\"\"
Un duo m\u00e8re-fille au sommet de sa forme\u2009: Vittoria Kreis et Romina Hengartner de Pralin\u00e9 Scherrer.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

En discutant avec la m\u00e8re et la fille, on comprend vite que toutes deux sont de v\u00e9ritables femmes de pouvoir pour qui leur confiserie est bien plus qu\u2019une simple entreprise. Une r\u00e9partition claire des t\u00e2ches leur permet de s\u2019\u00e9panouir et de donner le meilleur d\u2019elles-m\u00eames. Sous la houlette de ce duo de choc, l\u2019entreprise tourne \u00e0 plein r\u00e9gime et conna\u00eet une croissance constante. La production de masse n\u2019est pas pour autant \u00e0 l\u2019ordre du jour\u2009: \u00ab\u2009La touche artisanale est extr\u00eamement importante pour nous\u2009\u00bb, affirme Vittoria Kreis.<\/p>\n\n\n\n

Le sens du marketing<\/h2>\n\n\n\n

C\u2019est gr\u00e2ce \u00e0 son travail dans une maison d\u2019\u00e9dition que Vittoria Kreis a d\u00e9couvert Pralin\u00e9 Scherrer. Les propri\u00e9taires de l\u2019\u00e9poque, Bruno et Renate Scherrer, avaient publi\u00e9 une annonce dans la maison d\u2019\u00e9dition o\u00f9 travaillait la sp\u00e9cialiste. \u00abIls disaient qu\u2019ils ne voulaient pas vendre l\u2019entreprise \u00e0 la concurrence\u00bb, raconte-t-elle. \u00abJe me suis donc dit que je savais vendre et commercialiser, et que j\u2019embaucherais quelqu\u2019un pour la production.\u00bb fille d\u2019artisans, Vittoria Kreis s\u2019est tr\u00e8s t\u00f4t int\u00e9ress\u00e9e \u00e0 l\u2019id\u00e9e de devenir ind\u00e9pendante. <\/p>\n\n\n\n

\u00abJ\u2019ai toujours voulu cr\u00e9er quelque chose de beau et de cr\u00e9atif\u00bb, confie-t-elle, avant d\u2019ajouter: \u00abQuelque chose qui fait plaisir aux gens.\u00bb M\u00eame si elle voulait embaucher quelqu\u2019un pour la production, elle s\u2019est \u00abplong\u00e9e dans des livres et familiaris\u00e9e avec le chocolat\u00bb, aime \u00e0 dire l\u2019entrepreneuse. C\u2019est ainsi qu\u2019est n\u00e9e sa passion pour la confiserie, qu\u2019elle souhaite rendre tangible et palpable dans son magasin. <\/p>\n\n\n\n

\"\"
La s\u00e9lection de pralin\u00e9s comprend 140 vari\u00e9t\u00e9s, dont environ la moiti\u00e9 est propos\u00e9e de mani\u00e8re saisonni\u00e8re.<\/em><\/figcaption><\/figure>\n\n\n\n

Le sens du service \u00e0 la client\u00e8le<\/h2>\n\n\n\n

Vittoria Kreis s\u2019investit particuli\u00e8rement dans le secteur business to business chez Pralin\u00e9 Scherrer. Son impressionnant portefeuille de clients t\u00e9moigne de sa ma\u00eetrise de ce domaine: la marque de mode Akris, la compagnie a\u00e9rienne Swiss ou encore le constructeur automobile Porsche ont d\u00e9j\u00e0 su choyer leur client\u00e8le avec des pralin\u00e9s de la maison Scherrer. …<\/p>\n\n\n\n

… Lisez l’article complet dans Panissimo du 16 mai 2025<\/em>.<\/p>\n\n\n\n

praline-scherrer.ch<\/a><\/strong><\/p>\n\n\n\n

Diego Schwerzmann<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Sous l\u2019\u00e9gide de Pralin\u00e9 Scherrer \u00e0 Saint-Gall, deux femmes issues d\u2019autres horizons se r\u00e9alisent depuis 2008: la propri\u00e9taire Vittoria Kreis et sa fille et copropri\u00e9taire Romina Hengartner forment un duo impressionnant. 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