{"id":11521,"date":"2022-05-24T14:06:00","date_gmt":"2022-05-24T12:06:00","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=11521"},"modified":"2022-05-25T15:34:10","modified_gmt":"2022-05-25T13:34:10","slug":"campagne-des-rois-un-succes-aupres-des-consommateurs","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/campagne-des-rois-un-succes-aupres-des-consommateurs\/","title":{"rendered":"Campagne des Rois \u2013 un succ\u00e8s aupr\u00e8s des consommateurs"},"content":{"rendered":"\n<p><strong>La nouvelle campagne des Rois de l\u2019Association suisse des patrons boulangers-confiseurs (BCS) a f\u00eat\u00e9 sa premi\u00e8re en 2022. Les consommateurs ont beaucoup appr\u00e9ci\u00e9 la nouvelle pr\u00e9sentation rafra\u00eechissante. A la demande de nombreux membres de la BCS, cette campagne exclusive sera reconduite en 2023, sous une forme l\u00e9g\u00e8rement all\u00e9g\u00e9e.<\/strong><\/p>\n\n\n\n<p>Au printemps 2022, le comit\u00e9 central de la BCS a d\u00e9cid\u00e9 de remplacer d\u00e8s janvier 2022 l\u2019ancienne campagne des Rois par une nouvelle, plus tendance. Celle-ci avait d\u00e9j\u00e0 pass\u00e9 avec brio son bapt\u00eame du feu dans le cadre de l\u2019association cantonale zurichoise. L\u2019objectif de cette campagne est de viser davantage le groupe cible jeune et de se d\u00e9marquer des grands distributeurs et consorts avec une couronne d\u00e9corative. De plus, la campagne offre la possibilit\u00e9 d\u2019utiliser une plateforme publicitaire optimale et de faire de la publicit\u00e9 en amont pour la galette des rois artisanale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-jamais-autant-de-talons-de-concours\">Jamais autant de talons de concours<\/h2>\n\n\n\n<p>La p\u00e9riode de planification de la nouvelle campagne des Rois, que la BCS a mise en \u0153uvre en collaboration avec Pawi et Pistor, a \u00e9t\u00e9 plus que sportive \u2013 pour les membres de la BCS \u00e9galement, sachant que beaucoup d\u2019entre eux avaient encore en stock du mat\u00e9riel publicitaire et d\u2019emballage pour l\u2019Epiphanie qu\u2019ils voulaient \u00e9couler. Le nombre de produits command\u00e9s s\u2019est donc av\u00e9r\u00e9 relativement faible.<\/p>\n\n\n\n<p>L\u2019impact sur le public a \u00e9t\u00e9 tr\u00e8s r\u00e9jouissant, ce dernier ayant r\u00e9serv\u00e9 un tr\u00e8s bel accueil \u00e0 la couronne des Rois et au concours organis\u00e9 dans ce cadre avec de magnifiques prix \u00e0 la cl\u00e9. Le secr\u00e9tariat central de la BCS n\u2019a jamais re\u00e7u autant de talons de concours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-enseignements\">Les enseignements<\/h2>\n\n\n\n<p>Pawi et la BCS ont analys\u00e9 les chiffres et les nombreux retours de notre secteur, et all\u00e9g\u00e9 l\u2019offre en cons\u00e9quence. Les collaborateurs du service externe seront d\u00e8s lors sp\u00e9cialement form\u00e9s en amont. Les informations seront \u00e9galement mieux adapt\u00e9es aux groupes cibles.<\/p>\n\n\n\n<p>Les packs publicitaires seront supprim\u00e9s \u00e0 la demande g\u00e9n\u00e9rale. Tous les produits seront d\u00e9sormais disponibles individuellement en tr\u00e8s petites unit\u00e9s. Cette offre reste r\u00e9serv\u00e9e aux membres de la BCS. La livraison sera toujours effectu\u00e9e par Pistor.<\/p>\n\n\n\n<p>Les commandes doivent \u00eatre pass\u00e9es suffisamment t\u00f4t en raison de la situation actuelle en mati\u00e8re de livraison. Les membres seront inform\u00e9s en temps utile par mailing et dans Panissimo. La marchandise command\u00e9e devrait \u00eatre livrable \u00e0 partir du mois d\u2019ao\u00fbt 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle campagne des Rois de l\u2019Association suisse des patrons boulangers-confiseurs (BCS) a f\u00eat\u00e9 sa premi\u00e8re en 2022. Les consommateurs ont beaucoup appr\u00e9ci\u00e9 la nouvelle pr\u00e9sentation rafra\u00eechissante. A la demande de nombreux membres de la BCS, cette campagne exclusive sera reconduite en 2023, sous une forme l\u00e9g\u00e8rement all\u00e9g\u00e9e. Au printemps 2022, le comit\u00e9 central de la BCS a d\u00e9cid\u00e9 de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,50],"tags":[],"class_list":["post-11521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association","category-vente-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campagne des Rois \u2013 un succ\u00e8s aupr\u00e8s des consommateurs | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/campagne-des-rois-un-succes-aupres-des-consommateurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne des Rois \u2013 un succ\u00e8s aupr\u00e8s des consommateurs\" \/>\n<meta property=\"og:description\" content=\"La nouvelle campagne des Rois de l\u2019Association suisse des patrons boulangers-confiseurs (BCS) a f\u00eat\u00e9 sa premi\u00e8re en 2022. 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