{"id":10771,"date":"2019-02-19T09:18:00","date_gmt":"2019-02-19T08:18:00","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=10771"},"modified":"2022-05-24T16:09:41","modified_gmt":"2022-05-24T14:09:41","slug":"lamelioration-de-limage-en-toute-bonne-conscience","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/lamelioration-de-limage-en-toute-bonne-conscience\/","title":{"rendered":"L\u2019am\u00e9lioration de l\u2019image en toute bonne conscience"},"content":{"rendered":"\n

Chez R\u00fcfi \u00e0 Bienne a commenc\u00e9 le projet \u00ab\u2009z\u00e9ro plastique\u2009\u00bb en automne dernier. La boulangerie-confiserie et caf\u00e9 renomm\u00e9e de la r\u00e9gion souhaite compl\u00e8tement renoncer \u00e0 des emballages en plastique \u00e0 partir de cet \u00e9t\u00e9. \u00ab\u2009panissimo\u2009\u00bb voulait en savoir plus et a interrog\u00e9 le copropri\u00e9taire et initiateur Tom R\u00fcfenacht.<\/strong><\/p>\n\n\n\n

Quand avez-vous commenc\u00e9 la planification de \u00ab z\u00e9ro plastique \u00bb ?<\/strong>
Nous avons commenc\u00e9 la planification l\u2019ann\u00e9e derni\u00e8re au mois d\u2019ao\u00fbt. Et le d\u00e9but s\u2019est fait en octobre.<\/p>\n\n\n\n

Quels \u00e9taient les motifs de ce projet ?<\/strong>
La montagne de d\u00e9chets qui augmente et la pollution de l\u2019environnement qui en d\u00e9coule nous pr\u00e9occupaient d\u00e9j\u00e0 depuis longtemps. La population est sensibilis\u00e9e. En renon\u00e7ant aux emballages en plastique, nous contribuons de mani\u00e8re active. De plus, nous veillons \u00e0 produire le moins de d\u00e9chets alimentaires possible.<\/p>\n\n\n\n

Y a-t-il eu des r\u00e9sistances lors de l\u2019introduction de \u00ab z\u00e9ro plastique \u00bb ?<\/strong>
Bien \u00e9videmment il y a eu des r\u00e9sistances. Chaque Suisse a en principe du mal quand quelque chose change dans sa vie de tous les jours. Il y a cependant peu de gens qui se sont exprim\u00e9s de mani\u00e8re n\u00e9gative.<\/p>\n\n\n\n

Quels genres de pr\u00e9occupations aviez-vous au pr\u00e9alable ?<\/strong>
Nous ne savions pas quelle serait la r\u00e9action de notre client\u00e8le par rapport \u00e0 \u00ab z\u00e9ro plastique \u00bb, s\u2019il y aurait des r\u00e9sistances ou quelle serait la prise en charge du d\u00e9p\u00f4t, par exemple des salades \u00e0 emporter.<\/p>\n\n\n\n

Quels ont \u00e9t\u00e9 les plus grands d\u00e9fis ?<\/strong>
Avoir le courage d\u2019entreprendre des changements dans un segment de haute fr\u00e9quence de clients.<\/p>\n\n\n\n

Y a-t-il eu quelque chose qui vous a particuli\u00e8rement surpris ?<\/strong>
Les nombreuses r\u00e9actions positives de la client\u00e8le m\u2019ont beaucoup surpris.<\/p>\n\n\n\n

Quelle a \u00e9t\u00e9 la r\u00e9action des employ\u00e9s ?<\/strong>
Au d\u00e9but, certains collaborateurs avaient du respect pour la communication. Cependant, ces craintes ont \u00e9t\u00e9 rapidement dissip\u00e9es. Nous avons re\u00e7u un nombre extraordinaire de commentaires positifs.<\/p>\n\n\n\n

Les employ\u00e9s ont-ils \u00e9t\u00e9 form\u00e9s ?<\/strong>
Oui, nous avons effectu\u00e9 une br\u00e8ve formation et avons jou\u00e9 des sc\u00e8nes. Par exemple, comment r\u00e9agir envers une client\u00e8le critique.<\/p>\n\n\n\n

Comment la client\u00e8le a-t-elle \u00e9t\u00e9 inform\u00e9e ?<\/strong>
Nous avons affich\u00e9 une feuille informative A4 sur notre comptoir de vente et avons inform\u00e9 verbalement notre client\u00e8le.<\/p>\n\n\n\n

Pourquoi d\u2019autres entreprises devraient-elles songer \u00e0 un emballage durable ?<\/strong>
Ch\u00e8res coll\u00e8gues, chers coll\u00e8gues, vous faites non seulement de grandes \u00e9conomies, mais vous augmentez aussi votre image et cela vous donnera une sacr\u00e9e bonne conscience !<\/p>\n\n\n\n

Pourriez-vous nous donner quelques conseils pour des \u00e9tablissements qui ont l\u2019intention de se lancer dans ce projet ?<\/strong>
N\u2019ayez pas peur des changements ! Mais vous devriez quand m\u00eame calculer la consommation annuelle de bo\u00eetes \u00e0 emporter. Il est aussi important d\u2019instruire les employ\u00e9s et d\u2019informer la client\u00e8le. Tout fonctionne ensuite tout seul !<\/p>\n\n\n\n

Le \u00ab z\u00e9ro emballage \u00bb a-t-il aussi une influence sur votre m\u00e9nage priv\u00e9 ?<\/strong>
Bien \u00e9videmment ! Ma femme m\u2019a d\u00e9j\u00e0 \u00ab \u00e9duqu\u00e9e \u00bb depuis des ann\u00e9es de toujours avoir un sac sur moi quand je vais faire mes courses. Et nous avons chass\u00e9 l\u2019attrait des pailles chez nos enfants. En 2018 nous avons uniquement d\u00e9pens\u00e9 1500 francs pour les pailles. Et depuis cette ann\u00e9e, nous renon\u00e7ons enti\u00e8rement aux pailles. Et quand nous expliquons aux enfants et \u00e0 leurs parents pourquoi nous ne proposons plus de pailles, ils font tous preuve de compr\u00e9hension et d\u2019approbation.<\/p>\n\n\n\n


Plus d’informations sur recircle : www.recircle.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Chez R\u00fcfi \u00e0 Bienne a commenc\u00e9 le projet \u00ab\u2009z\u00e9ro plastique\u2009\u00bb en automne dernier. La boulangerie-confiserie et caf\u00e9 renomm\u00e9e de la r\u00e9gion souhaite compl\u00e8tement renoncer \u00e0 des emballages en plastique \u00e0 partir de cet \u00e9t\u00e9. \u00ab\u2009panissimo\u2009\u00bb voulait en savoir plus et a interrog\u00e9 le copropri\u00e9taire et initiateur Tom R\u00fcfenacht. Quand avez-vous commenc\u00e9 la planification de \u00ab z\u00e9ro plastique \u00bb ?Nous avons […]<\/p>\n","protected":false},"author":1,"featured_media":6389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-10771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nL\u2019am\u00e9lioration de l\u2019image en toute bonne conscience | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/lamelioration-de-limage-en-toute-bonne-conscience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019am\u00e9lioration de l\u2019image en toute bonne conscience\" \/>\n<meta property=\"og:description\" content=\"Chez R\u00fcfi \u00e0 Bienne a commenc\u00e9 le projet \u00ab\u2009z\u00e9ro plastique\u2009\u00bb en automne dernier. 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