{"id":10291,"date":"2019-12-04T15:47:00","date_gmt":"2019-12-04T14:47:00","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=10291"},"modified":"2022-05-20T11:28:14","modified_gmt":"2022-05-20T09:28:14","slug":"aie-le-courage-de-te-positionner","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/aie-le-courage-de-te-positionner\/","title":{"rendered":"Aie le courage de te positionner!"},"content":{"rendered":"\n

Dans ce blog, le coiffeur \u00e0 succ\u00e8s Marc Riedo encourage les artisans \u00e0 se positionner, \u00e0 communiquer, \u00e0 raconter des histoires.<\/strong><\/p>\n\n\n\n

J\u2019aime les produits nobles. J\u2019aime l\u2019artisanat. Et j\u2019aime les belles histoires! Mais j\u2019aime aussi la vie de tous les jours et les choses simples. J\u2019aime donc \u00e9galement le pain bien fait, produit avec passion. Moi qui suis coiffeur, pourquoi est-ce que j\u2019\u00e9cris un blog?<\/p>\n\n\n\n

Nos m\u00e9tiers sont parmi les plus vieux du monde et sont comparables \u00e0 beaucoup d\u2019autres en bien des points.
La profession est sous-estim\u00e9e et nous ne jouissons pas d\u2019une grande consid\u00e9ration. La pression sur les prix, la concurrence des discounters et l\u2019augmentation de la bureaucratie sont notre lot quotidien \u2013 au risque d\u2019entraver notre cr\u00e9ativit\u00e9. Nous devons veiller \u00e0 ne pas perdre la joie.<\/p>\n\n\n\n

D\u00e9fendez-vous! Autrement dit: positionnez-vous! Communiquez! Racontez des histoires sur vos produits. Rendez vos clients fans de vous. Ils doivent faire la queue devant vos magasins. Les achats de produits de boulangerie et de douceurs d\u2019excellente qualit\u00e9 chez le boulanger-confiseur doivent \u00eatre un must!
Les consommateurs sont d\u2019accord de payer plus pour de la viande ou des produits bio issus d\u2019une production durable. Ils doivent aussi savoir pourquoi leur pain quotidien a un co\u00fbt: parce que vos produits sont le fruit de beaucoup de passion et de travail manuel. Parce qu\u2019il est important qu\u2019une rel\u00e8ve motiv\u00e9e veuille apprendre le m\u00e9tier de boulanger-confiseur. Parce que qu\u2019il faut faire des formations continues et payer des salaires d\u00e9cents.<\/p>\n\n\n\n

Les Suisses doivent savoir que le pain r\u00e9chauff\u00e9 des grands distributeurs et des shops de stations-service est souvent fabriqu\u00e9 industriellement dans des pays lointains, qu\u2019il est import\u00e9 et qu\u2019il a travers\u00e9 la moiti\u00e9 de l\u2019Europe.D\u2019o\u00f9 mon conseil: positionnez-vous. Racontez des histoires. Affichez votre passion. Le feu ne doit pas br\u00fbler que dans vos fours.<\/p>\n\n\n\n

Marc Riedo<\/strong> est coiffeur et dirige en troisi\u00e8me g\u00e9n\u00e9ration 7 entreprises \u00e0 Berne, Interlaken et dans le canton de Fribourg, employant quelque 80 collaborateurs. Il fait partie de l\u2019\u00e9lite suisse des coiffeurs, et ses entreprises ont re\u00e7u plusieurs prix internationaux. www.aernibern.ch<\/a> \/ www.riedogroup.com<\/a><\/p>\n\n\n\n

swissbaker-blog<\/a>
Les swissbaker-blogs refl\u00e8tent l\u2019opinion de leur auteur. \u00ab panissimo \u00bb d\u00e9cline toute responsabilit\u00e9 quant \u00e0 l\u2019exactitude et l\u2019exhaustivit\u00e9 de leur contenu<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans ce blog, le coiffeur \u00e0 succ\u00e8s Marc Riedo encourage les artisans \u00e0 se positionner, \u00e0 communiquer, \u00e0 raconter des histoires. J\u2019aime les produits nobles. J\u2019aime l\u2019artisanat. Et j\u2019aime les belles histoires! Mais j\u2019aime aussi la vie de tous les jours et les choses simples. J\u2019aime donc \u00e9galement le pain bien fait, produit avec passion. Moi qui suis coiffeur, pourquoi […]<\/p>\n","protected":false},"author":1,"featured_media":6031,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-10291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-swissbaker-blog-fr"],"acf":[],"yoast_head":"\nAie le courage de te positionner! | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/aie-le-courage-de-te-positionner\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aie le courage de te positionner!\" \/>\n<meta property=\"og:description\" content=\"Dans ce blog, le coiffeur \u00e0 succ\u00e8s Marc Riedo encourage les artisans \u00e0 se positionner, \u00e0 communiquer, \u00e0 raconter des histoires. J\u2019aime les produits nobles. J\u2019aime l\u2019artisanat. Et j\u2019aime les belles histoires! Mais j\u2019aime aussi la vie de tous les jours et les choses simples. J\u2019aime donc \u00e9galement le pain bien fait, produit avec passion. 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