{"id":10118,"date":"2020-03-12T09:59:00","date_gmt":"2020-03-12T08:59:00","guid":{"rendered":"https:\/\/swissbaker.ch\/?p=10118"},"modified":"2022-05-17T14:42:32","modified_gmt":"2022-05-17T12:42:32","slug":"coronavirus-ne-pas-laisser-employes-et-clients-dans-le-noir","status":"publish","type":"post","link":"https:\/\/swissbaker.ch\/fr\/panissimo-news\/coronavirus-ne-pas-laisser-employes-et-clients-dans-le-noir\/","title":{"rendered":"Coronavirus : Ne pas laisser employ\u00e9s et clients dans le noir"},"content":{"rendered":"\n

La communication est cruciale ; surtout en temps de crise. Une information claire et en temps utile est essentielle pour \u00e9viter l’incertitude voire la panique chez les employ\u00e9s et les clients.<\/strong><\/p>\n\n\n\n

Le coronavirus fait beaucoup de vagues dans les m\u00e9dias. Les gens ne savent plus trop \u00e0 quel saint se vouer. R\u00e9sultat: un sentiment d\u2019ins\u00e9curit\u00e9, voire de panique, se r\u00e9pand dans la soci\u00e9t\u00e9. Les rumeurs courent. En plus de leurs activit\u00e9s quotidiennes, les d\u00e9cideurs des entreprises de boulangerie-confiserie doivent traiter de mani\u00e8re approfondie des sujets tels que la protection de la sant\u00e9, la s\u00e9curit\u00e9 au travail, etc. Le danger est grand que la communication se perde rapidement dans le feu de l’action. Dans les situations de crise en particulier, il est essentiel que les patrons informent leurs employ\u00e9s et leurs clients rapidement et avec transparence.<\/p>\n\n\n\n

Informations de premi\u00e8re main<\/h2>\n\n\n\n

D\u2019abord \u00e0 l\u2019interne, puis \u00e0 l\u2019externe ! Cette importante r\u00e8gle de communication doit \u00eatre respect\u00e9e. Afin d’\u00e9viter la m\u00e9fiance et l’incertitude, les employ\u00e9s doivent \u00eatre inform\u00e9s le plus rapidement possible et de premi\u00e8re main sur la situation et la mani\u00e8re de proc\u00e9der. Plus le personnel se sent impliqu\u00e9, plus il est susceptible d\u2019agir dans le bon sens ; surtout en cas de crise. C’est la seule mani\u00e8re de maintenir ou de cr\u00e9er la confiance et l’identification. Les employ\u00e9s contribuent fortement \u00e0 l’image d\u2019une entreprise en apportant leur pierre \u00e0 l\u2019\u00e9difice.
Il est en outre important d\u2019\u00eatre attentifs \u00e0 leurs questions. Si n\u00e9cessaire, un point de contact temporaire doit \u00eatre propos\u00e9 pour les questions et les pr\u00e9occupations.<\/p>\n\n\n\n

Communication ouverte et honn\u00eate<\/h2>\n\n\n\n

Outre les employ\u00e9s, il ne faut pas oublier les clients. Cela peut toutefois \u00eatre d\u00e9licat: trop d’informations peuvent les effrayer. A contrario, s’ils n’apprennent la situation que par des tiers, ils risquent de r\u00e9agir avec col\u00e8re, s\u2019ils ne prennent pas carr\u00e9ment la fuite. Il convient en tous cas de pr\u00e9venir les rumeurs.<\/p>\n\n\n\n

Des d\u00e9pliants ou des affiches peuvent \u00eatre plac\u00e9s dans le point de vente, par exemple. En outre, le personnel de vente est tenu d\u2019informer la client\u00e8le directement au cours de la conversation. Un message sur le site web et dans les m\u00e9dias sociaux est \u00e9galement utile. A cet \u00e9gard. Si des informations sont publi\u00e9es sur internet, elles ne doivent pas \u00eatre simplement supprim\u00e9es ult\u00e9rieurement. Il est utile de laisser un court message, m\u00eame apr\u00e8s que la crise a \u00e9t\u00e9 surmont\u00e9e. Toute personne active sur les r\u00e9seaux sociaux doit r\u00e9pondre aux questions ou commentaires en temps utile.<\/p>\n","protected":false},"excerpt":{"rendered":"

La communication est cruciale ; surtout en temps de crise. Une information claire et en temps utile est essentielle pour \u00e9viter l’incertitude voire la panique chez les employ\u00e9s et les clients. Le coronavirus fait beaucoup de vagues dans les m\u00e9dias. Les gens ne savent plus trop \u00e0 quel saint se vouer. R\u00e9sultat: un sentiment d\u2019ins\u00e9curit\u00e9, voire de panique, se r\u00e9pand […]<\/p>\n","protected":false},"author":1,"featured_media":5911,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,49,57],"tags":[],"class_list":["post-10118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils","category-sante-securite","category-start-up-fr"],"acf":[],"yoast_head":"\nCoronavirus : Ne pas laisser employ\u00e9s et clients dans le noir | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/panissimo-news\/coronavirus-ne-pas-laisser-employes-et-clients-dans-le-noir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coronavirus : Ne pas laisser employ\u00e9s et clients dans le noir\" \/>\n<meta property=\"og:description\" content=\"La communication est cruciale ; surtout en temps de crise. 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