{"id":32652,"date":"2022-04-25T10:57:36","date_gmt":"2022-04-25T08:57:36","guid":{"rendered":"https:\/\/swissbaker.ch\/?page_id=32652"},"modified":"2025-10-30T15:40:15","modified_gmt":"2025-10-30T14:40:15","slug":"infos-panissimo","status":"publish","type":"page","link":"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/","title":{"rendered":"Infos \u00abPanissimo\u00bb"},"content":{"rendered":"\n<p><strong>Panissimo<\/strong> est l&#8217;organe de publication officiel de l&#8217;Association suisse des patrons boulangers-confiseurs (BCS). La newsletter et le site web swissbaker.ch sont deux autres canaux de communication sur lesquels il est possible de diffuser de la publicit\u00e9 \u2013 pour une pr\u00e9sence publicitaire efficace sur trois plateformes.<\/p>\n\n\n\n<p><strong>Panissimo<\/strong>, tout comme les autres canaux m\u00e9diatiques de la BCS, propose des actualit\u00e9s, des articles de fond approfondis, des reportages, des portraits \u2013 des contenus pertinents tant pour les boulangeries-confiseries que pour les entreprises fournisseuses de toute la Suisse. Les groupes cibles sont les propri\u00e9taires d&#8217;entreprises, les dirigeants et dirigeantes, les cadres, les collaborateurs et collaboratrices, les apprentis et apprenties de la production et de la vente, ainsi que les acteurs importants du secteur.<\/p>\n\n\n\n<p><strong>Panissimo <\/strong>et les canaux cross-m\u00e9dia compl\u00e9mentaires b\u00e9n\u00e9ficient d&#8217;une grande cr\u00e9dibilit\u00e9 et d&#8217;une grande attention, avec une perte de diffusion minimale. Le magazine sectoriel est notamment consid\u00e9r\u00e9 comme un lien direct avec les d\u00e9cideurs. Il aborde les tendances, les \u00e9volutions du march\u00e9, les nouveaut\u00e9s, ainsi que les conditions cadres \u00e9conomiques et politiques. Des rubriques r\u00e9currentes telles que les informations associatives, les articles du swissbaker-blog, la s\u00e9rie Our Future, le rapport de session et la recette du mois assurent la continuit\u00e9 et l&#8217;orientation.<\/p>\n\n\n\n<p>La combinaison des supports imprim\u00e9s et en ligne permet aux annonceurs et annonceuses de profiter d&#8217;offres combin\u00e9es attrayantes garantissant une port\u00e9e particuli\u00e8rement \u00e9lev\u00e9e dans le secteur.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Panissimo est l&#8217;organe de publication officiel de l&#8217;Association suisse des patrons boulangers-confiseurs (BCS). La newsletter et le site web swissbaker.ch sont deux autres canaux de communication sur lesquels il est possible de diffuser de la publicit\u00e9 \u2013 pour une pr\u00e9sence publicitaire efficace sur trois plateformes. Panissimo, tout comme les autres canaux m\u00e9diatiques de la BCS, propose des actualit\u00e9s, des articles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":128620,"parent":31447,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-32652","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infos \u00abPanissimo\u00bb | SBC<\/title>\n<meta name=\"description\" content=\"\u00abPanissimo\u00bb est l\u2019organe de publication officiel de l\u2019Association suisse des patrons boulangers-confiseurs \u2013 leader dans le secteur de la boulangerie-p\u00e2tisserie-confiserie suisse.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infos \u00abPanissimo\u00bb\" \/>\n<meta property=\"og:description\" content=\"\u00abPanissimo\u00bb est l\u2019organe de publication officiel de l\u2019Association suisse des patrons boulangers-confiseurs \u2013 leader dans le secteur de la boulangerie-p\u00e2tisserie-confiserie suisse.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swissbaker.ch\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T14:40:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/06\/20220621.promo-panissimo_9872jr-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ch_swissbaker\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/\",\"url\":\"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/\",\"name\":\"Infos \u00abPanissimo\u00bb | SBC\",\"isPartOf\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/10\/header_panissimo_info.jpg\",\"datePublished\":\"2022-04-25T08:57:36+00:00\",\"dateModified\":\"2025-10-30T14:40:15+00:00\",\"description\":\"\u00abPanissimo\u00bb est l\u2019organe de publication officiel de l\u2019Association suisse des patrons boulangers-confiseurs \u2013 leader dans le secteur de la boulangerie-p\u00e2tisserie-confiserie suisse.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/#primaryimage\",\"url\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/10\/header_panissimo_info.jpg\",\"contentUrl\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/10\/header_panissimo_info.jpg\",\"width\":1600,\"height\":1067},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\/\/swissbaker.ch\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Association\u00a0\",\"item\":\"https:\/\/swissbaker.ch\/fr\/association\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Infos \u00abPanissimo\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/#website\",\"url\":\"https:\/\/swissbaker.ch\/fr\/\",\"name\":\"SBC\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/swissbaker.ch\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/#organization\",\"name\":\"Schweizerischer B\u00e4cker-Confiseurmeister-Verband\",\"url\":\"https:\/\/swissbaker.ch\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/04\/sbc-logo-yoast.jpg\",\"contentUrl\":\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/04\/sbc-logo-yoast.jpg\",\"width\":512,\"height\":512,\"caption\":\"Schweizerischer B\u00e4cker-Confiseurmeister-Verband\"},\"image\":{\"@id\":\"https:\/\/swissbaker.ch\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/swissbaker.ch\",\"https:\/\/x.com\/ch_swissbaker\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Infos \u00abPanissimo\u00bb | SBC","description":"\u00abPanissimo\u00bb est l\u2019organe de publication officiel de l\u2019Association suisse des patrons boulangers-confiseurs \u2013 leader dans le secteur de la boulangerie-p\u00e2tisserie-confiserie suisse.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/","og_locale":"fr_FR","og_type":"article","og_title":"Infos \u00abPanissimo\u00bb","og_description":"\u00abPanissimo\u00bb est l\u2019organe de publication officiel de l\u2019Association suisse des patrons boulangers-confiseurs \u2013 leader dans le secteur de la boulangerie-p\u00e2tisserie-confiserie suisse.\u00a0","og_url":"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/","og_site_name":"SBC","article_publisher":"https:\/\/www.facebook.com\/swissbaker.ch","article_modified_time":"2025-10-30T14:40:15+00:00","og_image":[{"width":2048,"height":1152,"url":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/06\/20220621.promo-panissimo_9872jr-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ch_swissbaker","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/","url":"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/","name":"Infos \u00abPanissimo\u00bb | SBC","isPartOf":{"@id":"https:\/\/swissbaker.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/#primaryimage"},"image":{"@id":"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/#primaryimage"},"thumbnailUrl":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/10\/header_panissimo_info.jpg","datePublished":"2022-04-25T08:57:36+00:00","dateModified":"2025-10-30T14:40:15+00:00","description":"\u00abPanissimo\u00bb est l\u2019organe de publication officiel de l\u2019Association suisse des patrons boulangers-confiseurs \u2013 leader dans le secteur de la boulangerie-p\u00e2tisserie-confiserie suisse.\u00a0","breadcrumb":{"@id":"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/#primaryimage","url":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/10\/header_panissimo_info.jpg","contentUrl":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/10\/header_panissimo_info.jpg","width":1600,"height":1067},{"@type":"BreadcrumbList","@id":"https:\/\/swissbaker.ch\/fr\/association\/infos-panissimo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"","item":"https:\/\/swissbaker.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Association\u00a0","item":"https:\/\/swissbaker.ch\/fr\/association\/"},{"@type":"ListItem","position":3,"name":"Infos \u00abPanissimo\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/swissbaker.ch\/fr\/#website","url":"https:\/\/swissbaker.ch\/fr\/","name":"SBC","description":"","publisher":{"@id":"https:\/\/swissbaker.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/swissbaker.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/swissbaker.ch\/fr\/#organization","name":"Schweizerischer B\u00e4cker-Confiseurmeister-Verband","url":"https:\/\/swissbaker.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/swissbaker.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/04\/sbc-logo-yoast.jpg","contentUrl":"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/04\/sbc-logo-yoast.jpg","width":512,"height":512,"caption":"Schweizerischer B\u00e4cker-Confiseurmeister-Verband"},"image":{"@id":"https:\/\/swissbaker.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/swissbaker.ch","https:\/\/x.com\/ch_swissbaker"]}]}},"_links":{"self":[{"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/pages\/32652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/comments?post=32652"}],"version-history":[{"count":0,"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/pages\/32652\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/pages\/31447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/media\/128620"}],"wp:attachment":[{"href":"https:\/\/swissbaker.ch\/fr\/wp-json\/wp\/v2\/media?parent=32652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}