{"id":16169,"date":"2022-05-31T15:58:08","date_gmt":"2022-05-31T13:58:08","guid":{"rendered":"https:\/\/swissbaker.ch\/?page_id=16169"},"modified":"2026-07-20T11:31:20","modified_gmt":"2026-07-20T09:31:20","slug":"nouvelle-campagne-des-rois","status":"publish","type":"page","link":"https:\/\/swissbaker.ch\/fr\/association\/prestations-de-service\/marketing-communication\/campagnes\/nouvelle-campagne-des-rois\/","title":{"rendered":"Nouveau look &#8211; Force commune: Campagne des Rois 2027"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><strong>En 2027, la campagne des Rois fait peau neuve, avec un nouveau design moderne et tendance. Participez vous aussi \u00e0 cette nouvelle \u00e9dition!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une chose est s\u00fbre: plus les boulangeries-confiseries s\u2019engagent activement dans la campagne des Rois, plus notre secteur renforce sa pr\u00e9sence sur un march\u00e9 fortement concurrentiel, et plus les consommateurs sont enclins \u00e0 privil\u00e9gier les \u00e9tablissements de nos membres.<\/p>\n\n\n\n<h2 id=\"h-les-nouveautes\" class=\"wp-block-heading\">Les nouveaut\u00e9s:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>le look est plus frais et plus tendance;<\/li>\n\n\n\n<li>l\u2019illustration moderne de la couronne attire tous les regards;<\/li>\n\n\n\n<li><strong>le sachet pour galette des rois comporte d\u00e9sormais une fen\u00eatre transparente pratique<\/strong> \u2013 \u00e0 la demande g\u00e9n\u00e9rale;<\/li>\n\n\n\n<li>le produit traditionnel y est mieux mis en valeur et il est vraiment app\u00e9tissant;<\/li>\n\n\n\n<li>les amandes effil\u00e9es repr\u00e9sent\u00e9es et la galette des rois au centre soulignent notre savoir-faire artisanal;<\/li>\n\n\n\n<li>la couronne sp\u00e9ciale dispara\u00eet, ce qui offre davantage de flexibilit\u00e9 aux entreprises.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-commandez-des-maintenant\" class=\"wp-block-heading\">Commandez d\u00e8s maintenant!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous vous recommandons d\u2019utiliser les sachets exclusifs aux couleurs de la campagne pour vos galettes des rois. Commandez \u00e9galement les cartes de concours gratuites ainsi que le mat\u00e9riel suppl\u00e9mentaire aupr\u00e8s de Pistor! Ensemble, contribuons au succ\u00e8s de notre secteur gr\u00e2ce \u00e0 cette campagne (d\u2019image) \u00e0 l\u2019\u00e9chelle nationale!<\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-e221f970-a6d1-4139-824f-50fd2630e59a\" href=\"https:\/\/swissbaker.ch\/wp-content\/themes\/azr-theme-child\/ajax\/force_download.php?id=164495\"><strong>Assortiment de la BCS pour l&#8217;Epiphanie<\/strong><\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/themes\/azr-theme-child\/ajax\/force_download.php?id=164495\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-e221f970-a6d1-4139-824f-50fd2630e59a\">Herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-80e719e7-7957-40ce-841d-6ca1cb9d1ba1\" href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/07\/sbc_flyer_sortiment_it_2027-2.pdf\"><strong>Assortimento per l&#8217;Epifania<\/strong><\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/07\/sbc_flyer_sortiment_it_2027-2.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-80e719e7-7957-40ce-841d-6ca1cb9d1ba1\">Herunterladen<\/a><\/div>\n\n\n\n<h3 id=\"h-commander-du-materiel-publicitaire-chez-pistor\" class=\"wp-block-heading\"><strong><em><a href=\"https:\/\/my.mercanto.ch\/fr\/connecter\">Commander du mat\u00e9riel publicitaire chez Pistor &#8230;\u00bb<\/a><\/em><\/strong><\/h3>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-un-beau-concours\" class=\"wp-block-heading\">Un beau concours<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les membres de la BCS et leur client\u00e8le b\u00e9n\u00e9ficient \u00e0 nouveau en exclusivit\u00e9 du concours national de l\u2019\u00c9piphanie, avec \u00e0 la cl\u00e9 120 prix d\u2019une valeur totale de 14 200 francs. \u00c0 l\u2019achat d\u2019une galette des rois, les clients re\u00e7oivent une carte de participation \u00e0 remettre d\u00fbment remplie \u00e0 leur boulangerie-confiserie \u2013 la participation en ligne \u00e9tant \u00e9galement possible via un QR code. \u00c0 l&#8217;issue du d\u00e9lai de participation, la BCS proc\u00e8de au tirage au sort des gagnants, puis informe les entreprises concern\u00e9es afin qu&#8217;elles puissent leur remettre les prix personnellement.<\/p>\n\n\n\n<h2 id=\"h-pack-tout-compris\" class=\"wp-block-heading\">\u00abPack tout compris\u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les cartes de concours et les 120 prix sont mis \u00e0 disposition gratuitement par l\u2019Association suisse des patrons boulangers-confiseurs (BCS) et ses agences de voyage partenaires. Vous participez automatiquement \u00e0 la campagne en commandant le mat\u00e9riel, aucune inscription n\u2019\u00e9tant requise.<\/p>\n\n\n\n<h2 id=\"h-conseil\" class=\"wp-block-heading\">Conseil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Promouvez activement le concours en amont, notamment sur les r\u00e9seaux sociaux et dans les points de vente. Communiquez les noms des gagnants et gagnantes, \u00e0 condition qu\u2019ils soient d\u2019accord, et utilisez les adresses \u00e9lectroniques acquises pour vos mesures marketing!<\/p>\n\n\n\n<h2 id=\"h-prix\" class=\"wp-block-heading\">Prix<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"600\" height=\"135\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/07\/logo_travel_service_pos.png\" alt=\"\" class=\"wp-image-81245 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>1<sup>er<\/sup> prix:<\/strong> bon de voyage de Globetrotter Travel Service d\u2019une valeur de 5&#8217;000 francs<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"251\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/11\/swiss_travel_center_logo_neu-1024x251.png\" alt=\"\" class=\"wp-image-86922 size-full\" srcset=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/11\/swiss_travel_center_logo_neu-1024x251.png 1024w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/11\/swiss_travel_center_logo_neu-768x188.png 768w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/11\/swiss_travel_center_logo_neu-1536x377.png 1536w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/11\/swiss_travel_center_logo_neu-2048x502.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>2<sup>e<\/sup> prix:<\/strong> bon de Switzerland Travel Centre pour des vacances en Suisse d\u2019une valeur de 2&#8217;500 francs<br><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"280\" height=\"60\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/06\/csm_logo_richemont_ca7dd54720.gif\" alt=\"\" class=\"wp-image-36205 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>3<sup>e<\/sup> prix:<\/strong> \u00ab\u00e9v\u00e8nement boulanger\u00bb avec petit d\u00e9jeuner pour 10 personnes \u00e0 l\u2019Ecole professionnelle Richemont de Lucerne, d\u2019une valeur de 1&#8217;000 francs<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"280\" height=\"218\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/06\/csm_gutscheine_sbc_897aa9c6e3.jpg\" alt=\"\" class=\"wp-image-37474 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Du 4<sup>e<\/sup> au 120<sup>e<\/sup><\/strong> prix: bons gourmands de l\u2019artisan boulanger-confiseur d\u2019une valeur de 30 \u00e0 500 francs<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-video-promotionnelle\" class=\"wp-block-heading\">Vid\u00e9o promotionnelle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez cette vid\u00e9o pour vos \u00e9crans de caisse et de magasin ou vos canaux de m\u00e9dias sociaux.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/07\/video_dreikonig_sbc_2027_fr.mp4\"><\/video><\/figure>\n\n\n\n<h2 id=\"h-telechargements\" class=\"wp-block-heading\">T\u00e9l\u00e9chargements<\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-834d33f2-39f4-46ca-b1bd-5cb9186c0945\" href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/11\/sbc_plakat_a2_konigskuchen_fr.pdf\">Affiche campagne des Rois<\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/11\/sbc_plakat_a2_konigskuchen_fr.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-834d33f2-39f4-46ca-b1bd-5cb9186c0945\">Herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-6fcccc68-4cd4-4204-a1c3-27a54f744e40\" href=\"https:\/\/swissbaker.ch\/wp-content\/themes\/azr-theme-child\/ajax\/force_download.php?id=70858\">Image pour l&#8217;\u00e9cran de caisse<\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/themes\/azr-theme-child\/ajax\/force_download.php?id=70858\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-6fcccc68-4cd4-4204-a1c3-27a54f744e40\">Herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-5806c3a5-5db3-480a-a899-b472482fe3a6\" href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/11\/sbc_plakat_a2_koenigskuchen_it.pdf\">Affisso italiano<\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/11\/sbc_plakat_a2_koenigskuchen_it.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-5806c3a5-5db3-480a-a899-b472482fe3a6\">Herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-fa530799-d8ad-43f2-9847-5ca6c07caba5\" href=\"https:\/\/swissbaker.ch\/wp-content\/themes\/azr-theme-child\/ajax\/force_download.php?id=70850\">Immagine per il display della cassa<\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/themes\/azr-theme-child\/ajax\/force_download.php?id=70850\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-fa530799-d8ad-43f2-9847-5ca6c07caba5\">Herunterladen<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En 2027, la campagne des Rois fait peau neuve, avec un nouveau design moderne et tendance. Participez vous aussi \u00e0 cette nouvelle \u00e9dition! Une chose est s\u00fbre: plus les boulangeries-confiseries s\u2019engagent activement dans la campagne des Rois, plus notre secteur renforce sa pr\u00e9sence sur un march\u00e9 fortement concurrentiel, et plus les consommateurs sont enclins \u00e0 privil\u00e9gier les \u00e9tablissements de nos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":164495,"parent":15998,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16169","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nouveau look - Force commune: Campagne des Rois 2027 | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/association\/prestations-de-service\/marketing-communication\/campagnes\/nouvelle-campagne-des-rois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveau look - Force commune: Campagne des Rois 2027\" \/>\n<meta property=\"og:description\" content=\"En 2027, la campagne des Rois fait peau neuve, avec un nouveau design moderne et tendance. Participez vous aussi \u00e0 cette nouvelle \u00e9dition! Une chose est s\u00fbre: plus les boulangeries-confiseries s\u2019engagent activement dans la campagne des Rois, plus notre secteur renforce sa pr\u00e9sence sur un march\u00e9 fortement concurrentiel, et plus les consommateurs sont enclins \u00e0 privil\u00e9gier les \u00e9tablissements de nos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swissbaker.ch\/fr\/association\/prestations-de-service\/marketing-communication\/campagnes\/nouvelle-campagne-des-rois\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swissbaker.ch\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T09:31:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2026\/07\/headbild_dreikoenig_2027_fr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"712\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ch_swissbaker\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/prestations-de-service\\\/marketing-communication\\\/campagnes\\\/nouvelle-campagne-des-rois\\\/\",\"url\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/prestations-de-service\\\/marketing-communication\\\/campagnes\\\/nouvelle-campagne-des-rois\\\/\",\"name\":\"Nouveau look - Force commune: Campagne des Rois 2027 | SBC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/prestations-de-service\\\/marketing-communication\\\/campagnes\\\/nouvelle-campagne-des-rois\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/prestations-de-service\\\/marketing-communication\\\/campagnes\\\/nouvelle-campagne-des-rois\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/swissbaker.ch\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/headbild_dreikoenig_2027_fr.jpg\",\"datePublished\":\"2022-05-31T13:58:08+00:00\",\"dateModified\":\"2026-07-20T09:31:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/prestations-de-service\\\/marketing-communication\\\/campagnes\\\/nouvelle-campagne-des-rois\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/prestations-de-service\\\/marketing-communication\\\/campagnes\\\/nouvelle-campagne-des-rois\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/prestations-de-service\\\/marketing-communication\\\/campagnes\\\/nouvelle-campagne-des-rois\\\/#primaryimage\",\"url\":\"https:\\\/\\\/swissbaker.ch\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/headbild_dreikoenig_2027_fr.jpg\",\"contentUrl\":\"https:\\\/\\\/swissbaker.ch\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/headbild_dreikoenig_2027_fr.jpg\",\"width\":1200,\"height\":712},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/prestations-de-service\\\/marketing-communication\\\/campagnes\\\/nouvelle-campagne-des-rois\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Association\u00a0\",\"item\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Prestations de service\",\"item\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/prestations-de-service\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Marketing\\\/communication\",\"item\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/prestations-de-service\\\/marketing-communication\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Autres campagnes\",\"item\":\"https:\\\/\\\/swissbaker.ch\\\/fr\\\/association\\\/prestations-de-service\\\/marketing-communication\\\/campagnes\\\/\"},{\"@type\":\"ListItem\",\"position\":6,\"name\":\"Nouveau look &#8211; 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