{"id":16169,"date":"2022-05-31T15:58:08","date_gmt":"2022-05-31T13:58:08","guid":{"rendered":"https:\/\/swissbaker.ch\/?page_id=16169"},"modified":"2025-12-12T13:16:30","modified_gmt":"2025-12-12T12:16:30","slug":"nouvelle-campagne-des-rois","status":"publish","type":"page","link":"https:\/\/swissbaker.ch\/fr\/association\/prestations-de-service\/marketing-communication\/campagnes\/nouvelle-campagne-des-rois\/","title":{"rendered":"Campagne des Rois 2026"},"content":{"rendered":"\n<p><strong>Outre d&#8217;innombrables moments gourmands, les boulangeries-confiseries artisanales permettront une nouvelle fois \u00e0 120&nbsp;personnes de gagner de magnifiques prix lors du concours des Rois, qui aura lieu le 6&nbsp;janvier 2026 dans toute la Suisse. <strong>Profitez d\u00e8s maintenant de l\u2019offre exclusive r\u00e9serv\u00e9e aux membres de la BCS et commandez le mat\u00e9riel publicitaire!<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vos-avantages\"><strong>Vos avantages:<\/strong><strong> <\/strong><strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-85d59291f7a7c1d799020e9f56f2c265\" style=\"color:#cc9933\"><strong>50 % de r\u00e9duction sur la couronne XXL exclusive <\/strong><strong>(dans la limite des stocks disponibles);<\/strong><\/li>\n\n\n\n<li><strong>un concours avec 120&nbsp;prix d\u2019une valeur totale de 14&nbsp;200&nbsp;francs et des cartes de participation gratuites<\/strong>;<\/li>\n\n\n\n<li><strong>de<\/strong> <strong>superbes bons de voyage <\/strong>de Globetrotter Travel Service (1<sup>er<\/sup>&nbsp;prix d\u2019une valeur de 5&nbsp;000 francs) et de Switzerland Travel Centre (2<sup>e<\/sup>&nbsp;prix d\u2019une valeur de 2&nbsp;500&nbsp;francs) \u00e0 gagner.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-video-d-explication\">Vid\u00e9o d&#8217;explication<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/07\/video_3koenig-25_fr.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/07\/video_3koenig-25_it.mp4\" target=\"_blank\" rel=\"noreferrer noopener\">Video in italiano&#8230;\u00bb<\/a><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-b0221473-76f1-4f95-bc64-d324bfc1dbfc\" href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/08\/sbc_flyer_sortiment_2026-fr_web.pdf\"><strong>Assortiment de la BCS pour l&#8217;Epiphanie<\/strong><\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/08\/sbc_flyer_sortiment_2026-fr_web.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-b0221473-76f1-4f95-bc64-d324bfc1dbfc\">Herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-87a3d56c-9ba5-4e89-a8c2-8e0ede20df38\" href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/12\/infoblatt_3_koenigswettbewerb_2026_f.pdf\"><strong>Infos et dates<\/strong><\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/12\/infoblatt_3_koenigswettbewerb_2026_f.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-87a3d56c-9ba5-4e89-a8c2-8e0ede20df38\">Herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-8dc42412-df20-40b7-8ffc-e2021c5dffec\" href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/08\/sbc_flyer_sortiment_2026-it_web.pdf\"><strong>Assortimento per l&#8217;Epifania<\/strong><\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/08\/sbc_flyer_sortiment_2026-it_web.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-8dc42412-df20-40b7-8ffc-e2021c5dffec\">Herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-3c91fed4-d84f-455d-b729-bcfc36ca4a58\" href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/12\/infoblatt_3_koenigswettbewerb_2026_i.pdf\"><strong>Informazioni e date<\/strong><\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/12\/infoblatt_3_koenigswettbewerb_2026_i.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-3c91fed4-d84f-455d-b729-bcfc36ca4a58\">Herunterladen<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em><a href=\"https:\/\/my.mercanto.ch\/fr\/connecter\">Commander du mat\u00e9riel publicitaire chez Pistor &#8230;\u00bb<\/a><\/em><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-couronne-xxl\">La couronne XXL<\/h2>\n\n\n\n<p>Chaque membre est libre d\u2019utiliser la couronne et le mat\u00e9riel d&#8217;emballage de son choix. Nous recommandons toutefois l\u2019usage des sachets de l\u2019Epiphanie exclusifs au design de la campagne ainsi que la couronne&nbsp;XXL sp\u00e9cialement cr\u00e9\u00e9e pour l&#8217;occasion, <strong>disponible en 2026 \u00e0 un prix pr\u00e9f\u00e9rentiel r\u00e9duit (rabais de 50 % \u2013 dans la limite des stocks disponibles).<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-refonte-en-nbsp-2027\">Refonte en&nbsp;2027<\/h2>\n\n\n\n<p>En 2027, la campagne des Rois fera l&#8217;objet d&#8217;une refonte visuelle qui mettra davantage en avant la savoureuse galette des Rois. Les couleurs \u00e9l\u00e9gantes, qui correspondent aux diff\u00e9rentes pr\u00e9sentations des membres, seront conserv\u00e9es. <strong>Il est donc recommand\u00e9 de ne pas constituer de stocks de supports publicitaires dans le cadre de l&#8217;\u00e9dition 2026: les sachets, les cartes de concours, les affiches et les pr\u00e9sentoirs seront adapt\u00e9s pour l&#8217;ann\u00e9e suivante. &nbsp;Les couronnes et la couronne XXL pourront continuer \u00e0 \u00eatre utilis\u00e9es de mani\u00e8re flexible. Il est donc possible de profiter de la remise pour constituer un stock de ces derni\u00e8res.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-c-est-gratuit\">C&#8217;est gratuit<\/h2>\n\n\n\n<p>Les cartes de concours et les 120&nbsp;prix sont mis gratuitement \u00e0 disposition par l\u2019Association suisse des patrons boulangers-confiseurs (BCS) et ses partenaires de voyage.&nbsp;Vous participez automatiquement \u00e0 la campagne en commandant le mat\u00e9riel \u2013 aucune inscription n\u2019\u00e9tant requise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-concours\">Le concours<\/h2>\n\n\n\n<p>La campagne est assortie d\u2019un concours. A l\u2019achat d\u2019une galette des Rois, la client\u00e8le re\u00e7oit une carte de participation \u00e0 remettre d\u00fbment remplie \u00e0 la boulangerie-confiserie \u2013 la participation en ligne \u00e9tant \u00e9galement possible via un code QR. La BCS proc\u00e8de au tirage au sort des gagnants et gagnantes apr\u00e8s r\u00e9ception des participations, puis informe les entreprises concern\u00e9es afin qu&#8217;elles puissent leur remettre les prix en mains propres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pourquoi-participer\">Pourquoi participer?<\/h2>\n\n\n\n<p>Plus les boulangeries-confiseries participent \u00e0 la campagne des Rois, plus le secteur est pr\u00e9sent sur ce march\u00e9 tr\u00e8s concurrentiel et plus nous sommes visibles aupr\u00e8s des consommateurs et consommatrices. Ensemble, aidons donc notre secteur \u00e0 se pr\u00e9senter sous son meilleur jour gr\u00e2ce \u00e0 cette campagne (d\u2019image) men\u00e9e dans toute la Suisse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conseil\">Conseil<\/h2>\n\n\n\n<p>Promouvez activement le concours en amont, notamment sur les r\u00e9seaux sociaux et dans les points de vente. Communiquez les noms des gagnants et gagnantes, \u00e0 condition qu&#8217;ils soient d&#8217;accord, et utilisez les adresses \u00e9lectroniques acquises pour vos mesures marketing!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prix\">Prix<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"600\" height=\"135\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/07\/logo_travel_service_pos.png\" alt=\"\" class=\"wp-image-81245 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>1<sup>er<\/sup> prix:<\/strong> bon de voyage de Globetrotter Travel Service d\u2019une valeur de 5&#8217;000 francs<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"251\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/11\/swiss_travel_center_logo_neu-1024x251.png\" alt=\"\" class=\"wp-image-86922 size-full\" srcset=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/11\/swiss_travel_center_logo_neu-1024x251.png 1024w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/11\/swiss_travel_center_logo_neu-768x188.png 768w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/11\/swiss_travel_center_logo_neu-1536x377.png 1536w, https:\/\/swissbaker.ch\/wp-content\/uploads\/2024\/11\/swiss_travel_center_logo_neu-2048x502.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>2<sup>e<\/sup> prix:<\/strong> bon de Switzerland Travel Centre pour des vacances en Suisse d\u2019une valeur de 2&#8217;500 francs<br><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"280\" height=\"60\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/06\/csm_logo_richemont_ca7dd54720.gif\" alt=\"\" class=\"wp-image-36205 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>3<sup>e<\/sup> prix:<\/strong> \u00ab\u00e9v\u00e8nement boulanger\u00bb avec petit d\u00e9jeuner pour 10 personnes \u00e0 l\u2019Ecole professionnelle Richemont de Lucerne, d\u2019une valeur de 1&#8217;000 francs<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"280\" height=\"218\" src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2022\/06\/csm_gutscheine_sbc_897aa9c6e3.jpg\" alt=\"\" class=\"wp-image-37474 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Du 4<sup>e<\/sup> au 120<sup>e<\/sup><\/strong> prix: bons gourmands de l\u2019artisan boulanger-confiseur d\u2019une valeur de 30 \u00e0 500 francs<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-video-promotionnelle\">Vid\u00e9o promotionnelle<\/h2>\n\n\n\n<p>Utilisez cette vid\u00e9o pour vos \u00e9crans de caisse et de magasin ou vos canaux de m\u00e9dias sociaux.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2025\/07\/video_dreikoenig_sbc_2026_fr.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-telechargements\">T\u00e9l\u00e9chargements<\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-834d33f2-39f4-46ca-b1bd-5cb9186c0945\" href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/11\/sbc_plakat_a2_konigskuchen_fr.pdf\">Affiche campagne des Rois<\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/11\/sbc_plakat_a2_konigskuchen_fr.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-834d33f2-39f4-46ca-b1bd-5cb9186c0945\">Herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-6fcccc68-4cd4-4204-a1c3-27a54f744e40\" href=\"https:\/\/swissbaker.ch\/wp-content\/themes\/azr-theme-child\/ajax\/force_download.php?id=70858\">Image pour l&#8217;\u00e9cran de caisse<\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/themes\/azr-theme-child\/ajax\/force_download.php?id=70858\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-6fcccc68-4cd4-4204-a1c3-27a54f744e40\">Herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-5806c3a5-5db3-480a-a899-b472482fe3a6\" href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/11\/sbc_plakat_a2_koenigskuchen_it.pdf\">Affisso italiano<\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/11\/sbc_plakat_a2_koenigskuchen_it.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-5806c3a5-5db3-480a-a899-b472482fe3a6\">Herunterladen<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-fa530799-d8ad-43f2-9847-5ca6c07caba5\" href=\"https:\/\/swissbaker.ch\/wp-content\/themes\/azr-theme-child\/ajax\/force_download.php?id=70850\">Immagine per il display della cassa<\/a><a href=\"https:\/\/swissbaker.ch\/wp-content\/themes\/azr-theme-child\/ajax\/force_download.php?id=70850\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-fa530799-d8ad-43f2-9847-5ca6c07caba5\">Herunterladen<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Outre d&#8217;innombrables moments gourmands, les boulangeries-confiseries artisanales permettront une nouvelle fois \u00e0 120&nbsp;personnes de gagner de magnifiques prix lors du concours des Rois, qui aura lieu le 6&nbsp;janvier 2026 dans toute la Suisse. Profitez d\u00e8s maintenant de l\u2019offre exclusive r\u00e9serv\u00e9e aux membres de la BCS et commandez le mat\u00e9riel publicitaire! Vos avantages: Vid\u00e9o d&#8217;explication Video in italiano&#8230;\u00bb Commander du mat\u00e9riel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66978,"parent":15998,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16169","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campagne des Rois 2026 | SBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swissbaker.ch\/fr\/association\/prestations-de-service\/marketing-communication\/campagnes\/nouvelle-campagne-des-rois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne des Rois 2026\" \/>\n<meta property=\"og:description\" content=\"Outre d&#8217;innombrables moments gourmands, les boulangeries-confiseries artisanales permettront une nouvelle fois \u00e0 120&nbsp;personnes de gagner de magnifiques prix lors du concours des Rois, qui aura lieu le 6&nbsp;janvier 2026 dans toute la Suisse. Profitez d\u00e8s maintenant de l\u2019offre exclusive r\u00e9serv\u00e9e aux membres de la BCS et commandez le mat\u00e9riel publicitaire! Vos avantages: Vid\u00e9o d&#8217;explication Video in italiano&#8230;\u00bb Commander du mat\u00e9riel [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swissbaker.ch\/fr\/association\/prestations-de-service\/marketing-communication\/campagnes\/nouvelle-campagne-des-rois\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swissbaker.ch\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T12:16:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swissbaker.ch\/wp-content\/uploads\/2023\/08\/bild_koenig_material_f-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1396\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ch_swissbaker\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/swissbaker.ch\/fr\/association\/prestations-de-service\/marketing-communication\/campagnes\/nouvelle-campagne-des-rois\/\",\"url\":\"https:\/\/swissbaker.ch\/fr\/association\/prestations-de-service\/marketing-communication\/campagnes\/nouvelle-campagne-des-rois\/\",\"name\":\"Campagne des Rois 2026 | 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